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Land Rover SI Sonim Mobile Phone

The latest brand extension sees the addition of a mobile phone that's billed as tough as the SUVs.

by on Jun.17, 2009

Land Rover S1 Phone

S1 is said to be totally impervious to dust, as well as dirt, shocks, drops and temperature extremes.

Land Rover has announced that it has teamed up with Sonim Technologies, to sell the Land Rover S1, claimed to be a rugged mobile phone designed to meet the needs of those who work and play in the great outdoors.

The mobile phone was unveiled by Sir Ranulph Fiennes, fresh from his successful ascent of Mount Everest.

The company says the S1 is the world’s first IP-67 rated GSM mobile phone, and is operational in temperatures ranging from -20 to 55 degrees Celsius. It is backed by an unconditional three-year guarantee.

“When we started making these handsets, there was no standard for how to test and benchmark rugged phones, so we created our own. The Land Rover S1 is tested according to our own ‘Rugged Performance Standard,’ a specific 12-point test to ensure our phones remain of the highest quality and don’t let you down when you need it most,” said Bob Plaschke, CEO of Sonim Technologies.

S1 is totally impervious to dust, as well as dirt, shocks and drops. The S1 is also waterproof to a depth of one meter for up to 30 minutes and is resistant to extreme pressures of up to 400 kilograms, according to Sonim. (more…)