Taking a cue from competitors who have boosted sales by cutting costs, Smart has trimmed the monthly lease price of its Fortwo Electric Drive, or ED, model by nearly a third – while also introducing a new “Battery Assurance Plan” meant to assure the vehicle delivers the promised performance and range as long as it is in an owner’s hands.
The microcar division of Daimler AG – and sister to the Mercedes-Benz brand – Smart introduced its third-generation Electric Drive model earlier this year, company officials insisting they are committed to battery power for the long haul despite the slow growth in demand for the clean, lower-cost alternative.
“We feel it’s a no-brainer. It just makes sense,” said Smart’s new General Manager Mark Webster, during an introduction of the latest Fortwo ED model and the new battery warranty program.
Motorists can still buy the battery version of the Smart Fortwo but the maker is encouraging them to lease the vehicle instead. When the gen-3 ED was launched the maker had priced it at $199 a month – which actually included $119 for the car itself and another $80 a month for the Battery Assurance Plan. The new price drops to just $139 a month, Webster announced.