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GM Continues Global Retrenchment; Halting Sales in India, South Africa

Profitability the key goal, not sales, for CEO Barra.

by on May.18, 2017

The Indian automotive market has mushroomed, but GM determined it wouldn't be profitable to remain there.

Long the global automotive leader, General Motors is ramping up its strategy of retrenchment, CEO Mary Barra ordering it to stop selling vehicles in both India and South Africa, as well as the countries in East Africa.

The early Thursday announcement follows earlier moves by Barra, who became the industry’s first female chief executive in January 2014. She pulled out of Russia a year ago and, in March of this year, announced that GM would sell off its long-troubled European Opel/Vauxhall operations to France’s PSA.

We Track the Changes!

“As the industry continues to change, we are transforming our business, establishing GM as a more focused and disciplined company,” said GM Chairman and CEO Mary Barra. “We are committed to deploying capital to higher return initiatives that will enable us to lead in our core business and in the future of personal mobility”

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