Ford Motor Co. may be ready to reverse its long-standing decision to abandon the compact American pickup market. But the maker is struggling to find a design that will offer a true alternative to the best-selling Ford F-150 full-size truck.
Ford walked away from the small pickup segment in December 2011, when it abandoned the long-in-the-tooth Ranger. And it wasn’t alone. With small truck sales withering over the decades, Chrysler and General Motors also pulled the plug on their old models.
But GM is back for 2015 with two new midsize pickups, the Chevrolet Colorado and GMC Canyon, and if initial reviews and early orders are any indication, they could be major hits, challenging the aged trucks offered by Toyota and Nissan. (more…)