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Posts Tagged ‘‘slade’

Caddy Triggers Battle of the Behemoths with $10,000 Escalade Discounts

Fighting off the new Lincoln Navigator.

by on Apr.16, 2018

A Cadillac Escalade Platinum can top $100,000.

If you’re looking for one of the biggest, baddest luxury utes on the market, Cadillac is hoping to lure you into one of its U.S. showrooms. Aiming to shore itself up against an assault by Lincoln’s newly updated Navigator SUV, Caddy is firing back with discounts of up to $10,000 on its own Escalade model.

GM has traditionally dominated the full-size SUV segment, both mainstream and luxury, and it gained significant traction when it introduced an all-new version of the ‘Slade for the 2014 model-year. But that’s a lifetime ago in today’s hotly competitive market and Lincoln has been building momentum fast with the all-new version of the Navigator it launched last year.

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While the two models don’t generate a lot of volume they serve up substantial profits for their respective manufacturers, providing plenty of room to load up the incentives. The question is whether Lincoln will now fire back with big givebacks of its own.

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First Look: 2015 Cadillac Escalade

Bling, bling…bling, bling.

by on Oct.08, 2013

Cadillac's global chief Bob Ferguson with the 2015 Escalade during its NYC debut.

The bling is back – or so Cadillac is hoping as it gets ready to launch the long-delayed fourth-generation Escalade, a massive SUV that, to fans, once defined the pinnacle of luxury while, to critics, was a symbol of wretched excess.

Whichever side you’re on, an all-new version of the ‘Slade — as it was known among the hip-hoppers who became a major market — will reach showrooms early next year and, Cadillac promises, will deliver the latest in performance, technology and, hard as it might be for some to believe, the newest in fuel economy-enhancing powertrain systems.

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“The 2015 Escalade is completely new and elevated in design and technology, inside and out. The clear objective is to once again assume the leadership position among luxury SUVs,” said Bob Ferguson, the head of Cadillac’s global operations, during a preview of the 2015 Cadillac in Manhattan, traditionally one of the big ute’s largest markets.

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