The pickup market, though barely half the size of its one-time peak, is still a viable – and profitable – force in the U.S. automotive market. So, expect to see Detroit makers, in particular, do everything they can to retain the segment’s viability – though that won’t be easy, especially in light of today’s announcement outlining tough new mileage standards set to reach more than 50 miles per gallon by 2025.
Next-generation full-size pickup trucks from Ford and General Motors will have to balance towing and hauling capability with unprecedented frugality to meet the tough new Corporate Average Fuel Economy standards.
That has some folks worrying it may be too much of a challenge to pull off, at least not without sacrificing the functionality American truck buyers expect. But don’t plan on holding onto your big rig ad infinitum. As we’ve begun seeing with such innovations as the turbo-powered EcoBoost V6 on the 2011 Ford F-150, there are some promising ways to reach mileage never seen before.