The top two selling vehicles in the United States are full-size pickups, and while Ford and General Motors are fighting tooth and nail for each sale, the big money profits in the segment lie with the heavy-duty versions of the trucks.
One of every four trucks sold in the United States are of the heavy-duty variety. These big brutes are used for tougher than every day chores like hauling major loads, towing big trailers and plowing snow.
Moreover, the battle for bragging rights in the highly profitable and uniquely American segment between General Motors and Ford as well as Fiat Chrysler Automobiles’ Ram division, is ferocious with each of the big competitors looking for a technical edge that would allow them to nose out the competition. (more…)