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First Drive: 2015 Chevrolet Silverado Heavy Duty

Powered by Duramax diesel, GM trucks topping the heap.

by on Feb.20, 2014

The 2015 Chevrolet Silverado 3500 HD LTZ crew cab pickup is half brute, half luxury vehicle.

The top two selling vehicles in the United States are full-size pickups, and while Ford and General Motors are fighting tooth and nail for each sale, the big money profits in the segment lie with the heavy-duty versions of the trucks.

One of every four trucks sold in the United States are of the heavy-duty variety. These big brutes are used for tougher than every day chores like hauling major loads, towing big trailers and plowing snow.

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Moreover, the battle for bragging rights in the highly profitable and uniquely American segment between General Motors and Ford as well as Fiat Chrysler Automobiles’ Ram division, is ferocious with each of the big competitors looking for a technical edge that would allow them to nose out the competition. (more…)

GM Laying Claim to Top Dog Status with New HD Trucks

2014 heavy-duty models have highest payload, towing ratings.

by on Sep.27, 2013

GM introduced its new heavy-duty truck line-up, including the Chevy Silverado 2500, at the Texas State Fair.

The Texas-sized shoot out over what heavy-duty truck is the best continued as General Motors showed off its 2015 Chevrolet Silverado HD and GMC Sierra Denali HD in time for the official opening to the Texas State Fair.

Ford previewed its 2015 King Ranch edition F-450 and a new 6.7-liter V8 Power Stroke turbocharged diesel at the Texas State Fair earlier this week.

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Mark Reuss, president of the GM North America, said GM’s heavy-duty pickup trucks will be the best all round combination of horsepower, fuel efficiency, quality and capability when they go on sale during the first quarter of 2014. (more…)

Can “Big Dog” Chevrolet Save GM?

GM's big brand will have to do even more heavy lifting.

by on Feb.16, 2010

Chevrolet General Manager Jim Campbell introducing the 2011 Chevrolet Silverado HD.

It’s the 800 pound gorilla or, if you prefer, “the big dog,” in the words of General Motors President Mark Reuss.  But whatever you call it, there’s a lot riding on the success of the automaker’s Chevrolet division, perhaps more than at any time since the 1960s, when Chevy alone accounted for nearly a third of the American automotive market.

(Click here for our first look at the Chevrolet Silverado HD.)

Like the very fate of GM itself, suggests the division’s general manager, Jim Campbell, who says that, “As goes Chevy, so goes GM.”  And that’s all the more true as the automaker enters the first spring selling season after its bankruptcy.

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Since the earliest days, Chevrolet has been the biggest and most powerful of General Motors brands, but today, it is part of a company that’s been pared back from eight North American divisions to just four.  And even though Cadillac, Buick and GMC will have to bulk up, Chevy’s share of overall GM sales will be expected to grow from 60% to “a bit over 70%, this year,” the executive explains.

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