With its first light-duty diesel set to debut in a manner of months, senior General Motors officials are giving clear indications that they’re ready to launch additional applications of the high-mileage technology, including a diesel for the next-generation Chevrolet Silverado and GMC Sierra pickups.
After years sitting on the sidelines, 2014 could be the year that diesels finally become a viable option for automakers struggling to meet tough need government fuel economy mandates. Among the various makers that plan to launch or expand their diesel offerings are Mazda, Ford, Volkswagen, Audi and, soon, General Motors.
“There is, fundamentally, a place for diesel here,” said GM President Mark Reuss, during an interview following the preview of the completely redesigned 2014 Chevy Silverado and GMC Sierra pickups. The executive stressed that he is “personally” in favor of adding more of the so-called oil-burners to GM’s North American line-up.