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Toyota Launches 2011 Sienna Production

Taking aim at Chrysler, Honda with all-new minivan.

by on Jan.20, 2010

With the launch of U.S. production, the 2011 Toyota Sienna is taking aim at the minivan's segment leaders, Chrysler and Hona.

Production of the all-new 2011 Toyota Sienna minivan has begun at the automaker’s assembly plant, in Princeton, Indiana.  Unveiled at the Los Angeles Auto Show, last November, and garnering strongly favorable reviews since then, the new minivan is taking aim at the people mover segment’s two top performers, Honda and Chrysler.

Hoping to gain a better grip on the American market, Sienna was styled at Toyota’s Calty Design Research Center in Newport Beach, Calif., with engineering duties handed over to the Toyota Technical Center in Ann Arbor, Mich.

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Production of the new Sienna — as well as that of the Highlander SUV, which began last October – comes as welcome news for the Indiana plant, which has been underutilized during the current economic downturn.