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First Shelby Cobra Could Set Auction Record

Pebble Beach sale could top $11 million.

by on Jul.06, 2016

Carroll Shelby never let go of the first Cobra.

Britain’s AC Cars was already producing its little Cobra model when it shipped a chassis over to the U.S. back in February 1962, modified to take a big American V-8. It was bound for Carroll Shelby, a former Army Air Force pilot, race driver and automotive designer convinced he could beat his European competition at their own game.

Working out of a small shop in Santa Fe Springs, California, Shelby and his team managed to shoehorn in a 260 cubic-inch engine lifted from a Ford Fairlane. It marked the birth of the legendary Shelby Cobra. In the coming years, Shelby would offer two even bigger engines: Ford’s 289 and 427 cubic-inch V-8s. But until his death in 2012, the legendary Texan entrepreneur kept that first Cobra for himself.

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Now, four years after his death at the age of 89, the original Shelby Cobra, chassis number CSX 2000, is going up for auction, and auction house RM Sotheby’s is predicting it could set an all-time record for an American automobile.


Shelby GT350 Just a Start, Says Carroll Shelby’s Grandson

A “night-and-day” difference.

by on Nov.18, 2014

Henry "Sonny" Ford III, great-great grandson of Henry Ford, and Aaron Shelby, grandson of the legendary Carroll Shelby, admire the new Shelby GT350 Mustang.

Returning to the suburban Los Angeles garage where racing legend Carroll Shelby kept his personal car collection and tinkered with some legendary performance cars over the years, Ford Motor Co. rolled out the new Shelby GT350 Mustang.

The 500-horsepower brute is the first high-performance niche model to debut since the launch of the all-new, sixth-generation Ford Mustang earlier this year. But don’t expect it to be the last, suggested the grandson of the late legend. And don’t be surprised to see the Shelby name grace more of those future spinoffs.


“This is exciting to see the first iteration (of the Mustang) since Carroll’s passing,” said Aaron Shelby, referring to the death of his grandfather in May 2012 at the age of 89. (more…)

Carroll Shelby Dead at 89

Among auto legends he was one tall Texan.

by on May.14, 2012

Carroll Shelby with the Mustang that bears his name.

Slow was not part of his vocabulary.  Carroll Shelby operated at one of three speeds: fast, faster, fastest, and even a serious heart ailment failed to keep him down for very long.

The legendary automotive racer and raconteur passed away over the weekend after a lingering illness but, at 89, the tall Texan in the black hat lived far longer than he ever expected to — after getting a new heart and a variety of other transplants occasionally comparing himself to a battered old car.

Though he was many things in his nine decades – from winning racer to pilot to chicken farmer – the son of a Texas mailman was likely best known for lending his name to some of the fastest “pony” cars ever built, transforming the Ford Mustang into an icon of American muscle.


Shelby American Rolls Out 950-hp Mustang

A real prancing pony.

by on Mar.27, 2012

The Shelby 1000 makes 950 hp on the street, 1,100 on the track.

When Carroll Shelby says he’s got a new muscle car on tap, take him seriously.  The legendary automotive raconteur’s latest take on the Mustang will deliver enough tire-squealing torque and horsepower to make gold-chained Ferraristas duck for cover.

That’s 950 hp, to be precise, only slightly less than the $1.4 million Bugatti Veyron ultracar makes.  And that’s for the street legal version of the Shelby 1000 that will take its bow at the New York Auto Show next week.  The track-ready pony car bumps the number all the way up to 1,100 horsepower.

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Since the former race car driver-cum-automotive entrepreneur first teamed up with Lee Iacocca, back in the mid-‘60s, Shelby has never shied away from the challenge of pumping a little more power out of a Mustang.  The latest offering takes things one very large step beyond the last Mustang upgrade from Shelby American, the GT500 Super Snake “only” able to make a measly 800 hp.


Shelby American Offering Special Edition 50th Anniversary Mustangs

Begins tour celebrating 50 years.

by on Jan.11, 2012

The distinctive 50th Anniversary Shelby Mustang.

Carroll Shelby is the Energizer Bunny of the automotive world.  He’s had his heart and any number of other vital organs replaced over the decades but keeps on ticking – his car company, Shelby American, continuing to roll out new products.

A half-century after making a name, first as a race driver, and then as the producer of the legendary Shelby Cobra, Shelby American is getting ready to celebrate with a 50th Anniversary Tour – and the launch of three new versions of the Shelby-tuned Mustang.

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It is, the maker noted during an appearance in Detroit, the first time it unveiled a new product at a conventional auto show.

“The golden anniversary is a remarkable milestone,” said John Luft, president of Shelby American, “many people did not think this company would make it that long.”


“Shelby” Opens Las Vegas Speed Shop

Brand extension of the name of a legendary racer.

by on Aug.27, 2010

"We can install headers, cams, heads, cold air intakes, superchargers..."

Shelby American Inc. has opened a new Speed Shop in Las Vegas, Nevada. Dubbed the Shelby American Motorsports Speed Shop, the facility is on the grounds of Shelby American headquarters and Las Vegas Motor Speedway.

In a statement, the company said the shop was designed to enhance the performance and styling of a street or track car by upgrading engine, suspension and body styling components.

“While we specialize in all American high performance cars, our experienced team can tune and work on just about everything,” said John Luft, president of Shelby.

Notably absent from the promotional piece was any quote from Carroll Shelby, who after a long and distinguished career has licensed his name to a variety of businesses including Shelby American (,which manufactures and markets performance vehicles and related products under his name.