An expert in “mesh” companies says the auto industry can help the fledgling share car industry by making share-ready cars.
Lisa Gansky spoke at TED@MotorCity Sunday at the Max Fisher Music Center in Detroit. The talk was sponsored by Lincoln. TED is a series of talks across the country to present new ideas. (Click here to learn more about Lisa Gansky).
Companies such as Zipcar offer sharing services where a person, many of whom don’t own a car, can use the vehicle when they need one. Typically, the cars are kept at urban locations such as in parking structures. Users reserve a vehicle online, then swipe a card on a reader attached to the windshield. (Click here to learn more about Zipcar.)
Gansky, CEO, co-founder and chairman of Ofoto, said automakers could help the industry by building vehicles that would integrate those card-reading strips into the vehicle.
“Right now, it’s aftermarket,” she said. “It’s very conspicuous.”
Additionally, Gansky said the industry needs to build cars that are durable, repairable and upgradeable, all areas where the auto industry has excelled. (more…)