There aren’t many executives who would tell potential customers to go away. But that’s precisely what Luca di Montezemelo did – on several occasions – when he declared that the company he ran had no intention of increasing production despite the long line of monied fans waiting to buy a Ferrari.
Just weeks after turning 67, the aristocratic executive has handed in his resignation. But as he leaves Ferrari, Montezemolo also leaves behind an impressive legacy that could prove a daunting challenge to his successor.
He leaves the company after 23 years at the helm, and just as Ferrari gets ready to celebrate its 60th anniversary in the U.S. market, it’s largest. The company continues to turn in impressive financial results, but it isn’t without its problems, having posted some unexpectedly disappointing results in this year’s Formula One series – something Montezemolo himself recently described as “unacceptable.”