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September Auto Sales Provide Latest Sign of Economic Rebound

But not all makers shared in the sales boom.

by on Oct.03, 2012

Demand for the new Dart helped Dodge outperform its domestic rivals last month.

For those wondering about the health of the overall U.S. economy, unexpectedly strong September car sales – which reached their highest level since March 2008 – send a signal things are on the right track.

The Seasonally Adjusted Annual Rate of sales, or SAAR, scrapped up against the 15 million mark, countering earlier forecasts by some analysts expecting the strong pace of the first half of 2012 would slow during the final months of the year.

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That said, September’s numbers, while great for some makers, lagged for others, though even the so-so figures from Ford and General Motors were generally greeted with optimism.

“I’m not worried about this (auto market) running out of steam anytime soon,” said Jesse Toprak, chief analyst for data firm