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Closer Look: Hyundai Blue-Will Concept

Another plug in hybrid in search of CAFE credits and customers.

by on Jan.10, 2010

Blue-Will is powered by a direct injection, 1.6-liter four-cylinder and a 100 kW motor.

Hyundai’s Blue-Will Plug-in Hybrid makes its U.S. debut at the 2010 North American International Auto Show next week.

It’s a good example of the conventional thinking that is emerging from all major makers. In a quest for CAFE credits, most are showing plug-in hybrids, which get — in theory — very high miles per gallon ratings, and allow makers to put forth “clean car” marketing boasts.

As we reported back in April, the Blue-Will (블루 윌), was originally displayed at the Seoul Motor Show. However, Hyundai has now revealed more details in an English like release.

Hyundai claims that Blue-Will could see the road as a hybrid-only model. We very much doubt it, as the volumes will be small, so it’s likely coming as an adjunct to a freshened model. Still, the upstart government protected company, with no love lost over longer established Japanese competitors, is stalking Toyota’s and Honda’s huge lead as auto technology giants, so a dedicated hybrid is possible.

Hyundai says Blue-Will has an electric-only driving distance of up to 40 miles on a single charge and a fuel economy rating of more than 100 miles per gallon. (Your mileage may vary.) Codenamed HND-4, the Blue-Will is the fourth in a series of concept vehicles to come out of the Namyang Design Center.

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Concept Cars: Hyundai HND-4

Another plug-in HEV will debut at the 2009 Seoul Motor Show.

by on Mar.25, 2009

The HND-4 is powered by all-aluminum, direct injection, 1.6-liter four-cylinder engine, which is coupled to a continuously variable transmission and a 100 kW electric motor.

The HND-4 is powered by a 1.6-liter four-cylinder engine, coupled to a continuously variable transmission and a 100 kW electric motor.

While automakers are busy cancelling budget-busting appearances at auto shows, there still are some makers producing concept cars for the diminishing number of venues. The Hyundai Motor Company has just released the first shots of the HND-4, a plug-in hybrid electric vehicle or HEV. The car, named “Blue-Will” (블루 윌), will be displayed at the Seoul Motor Show, which opens April 2nd.

The HND-4 is powered by all-aluminum, direct injection, 1.6-liter four-cylinder engine, which is coupled to a continuously variable transmission and a 100 kW electric motor. It is a parallel hybrid drive configuration. It was not immediately clear just how sophisticated the system is or how much the electric motor contributes to the package. No mileage or range figures were claimed.

Electric power is stored in a Lithium Polymer battery pack, which is next to the fuel tank under the rear seat in an attempt to preserve some trunk room. Packaging of bulky battery packs remains a challenge for EV designers, to say nothing of the high cost.

Hyundai claims it will be the first automaker in the world to apply Lithium Polymer battery technology in a mass production vehicle when the Elantra LPI Hybrid Electric Vehicle goes on sale in Korea this July.

As to this  latest concept, there is the usual design babble accompanying the photos, made even more amusing by translation quirks. “Eco-sleeker” was the core concept driving the design process. Its sweeping character lines and detailed form elevate this next generation hybrid to an entirely new level,” Hyundai said. (more…)