For those who’re wondering what all those little econo-cars are doing at this year’s SEMA Show, don’t worry. The annual aftermarket extravaganza hasn’t abandoned the muscle that normally covers the wide aisles of the Las Vegas Conventional Center.
Chrysler and its Italian partner Fiat, for one thing, plan to fill their floor space with 30 “Mopar-ized” models this year, including a Mopar-modified Dodge Challenger SRT8 ACR and the Chrysler 300 SF6.
“The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer,” said Pietro Gorlier, President and CEO of Chrysler’s service, parts and customer care division.
Long operating in the shadows, Mopar is making a move into the limelight, both by expanding its catalogue of parts and accessories and, starting with the 2010 Dodge Challenger Mopar ‘10, a limited edition muscle car, putting its name on a series of limited-edition performance machines.