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First Drive: 2013 Nissan Altima

Can a one-time also-ran topple the midsize king-of-the-hill?

by on May.25, 2012

Nissan is aiming to dominate the midsize sedan segment with its all-new 2013 Altima.

Japanese automakers have long dominated the U.S. midsize passenger car market.  Or, to be more precise, Toyota, with its Camry, and Honda, with the Accord, have been the manufacturers to reckon with.

But in recent months, the established order has shown signs of coming undone.  Sales of the Camry took a dive – in part due to last year’s production shortages – until the maker ramped up its marketing and incentives and dumped tens of thousands of the sedans into rental and other fleets. The aging Accord has had even more trouble as it approached the end of its lifecycle.

The Last Word!

Surprisingly, even though it was also due for replacement demand for the outgoing Nissan Altima, however, showed some unexpected resilience, surging towards the top of the sales charts. And now, with Nissan about to roll out an all-new 2013 version of the sedan CEO Carlos Ghosn has boldly predicted the new model will topple Camry as the king-of-the-hill.


Toyota Pushes Up New Camry Launch

Maker anxious to introduce its most critical 2012 product line.

by on Sep.02, 2011

The 2012 Toyota Camry will now roll into showrooms by mid-September.

Anxious to rebuild demand after six months of product shortages, Toyota says it will launch its new 2012 Camry sedan in mid-September, about two weeks ahead of its original schedule.

Camry is just one of 10 product launches Toyota is scheduling over the next year, with a mix of crossovers, sedans and even its first plug-in hybrid on the calendar, but no single model is more important than Camry which has been the nation’s best-selling passenger car for the last nine years running – and 13 of the last 14 years.

Your Timeless News Source!

The decision to move up the on-sale date of the new midsize sedan — originally planned for October 3rd — was announced during a conference call with reporters discussing the maker’s weak August sales numbers.  Toyota posted a 13% decline for the month.  That was better than the 24% dip posted by its Japanese rival, Honda, but a sharp contrast with the double-digit increases in demand reported by Detroit’s Big Three – as well as the third member of the Japanese Big Three, Nissan.