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Spring Selling Season Turns Out To Be A Non-Event

Off-Shore owned brands at 54% gain market share yet again.

by on May.04, 2009


The anticipated spring vehicle sales boost fails to materialize.

If wishes were auto sales, than dealers would be riding high, but once again predictions of a resurgence of sales as the spring selling season began in April were made a mockery of as the final data became available.

Overall April sales, including domestic and offshore-owned brands, unadjusted for business days, were down 34.4% from April 2008, according to numbers from Autodata Corporation. The seasonally adjusted annual sales rate (SAAR) now stands at 9.5 million, where it has been stuck all year. 

Offshore-owned brands sold 442,124 vehicles in April, down from 656,034 in April 2008. Asian brands accounted for 45.5% of the market, up from 44.7%i n April 2008, and Europeans had an 8.5% share, up from 7.5%. Domestic brands finished the month with 46% of the market. 

“We haven’t seen the numbers we hoped for this spring,” said American International Automobile Dealers Association Chairman, Russ Darrow. “It is becoming increasingly clear that point-of-sale stimulation is necessary to jumpstart a recovery. Specifically, we need Congress to pass a scrappage/fleet modernization bill. Any bill must be immediate, simple, and inclusive of all brands retailed in the United States.”   (more…)