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Audi Plans to Doggedly Pursue Higher U.S. Sales

Maker’s new models designed to continue growth in America.

by on Aug.09, 2013

Audi of America's Scott Keogh said the maker plans to continue setting sales records in the U.S.

Audi plans to remain vigilant about not allowing its dazzling sales gains achieved during the last four years slip away anytime soon despite the rising competitive pressures in the luxury segment.

Audi of America President Scott Keogh confirmed Audi expects to set a new annual U.S. record that will exceed 150,000 units this year. By topping that figure, Audi will set its fourth consecutive full-year record and nearly double the 77,917 vehicles sold less than a decade ago.

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The maker recently reported that July was its 31st month of record U.S. sales, Keogh said. In addition Audi AG also confirmed that it would record sales of 1.5 million vehicles this year: two years earlier than promised. (more…)

Audi Reveals Mileage, Pricing for Three New US Diesel Models

Fourth “oil burner” to launch in 2014.

by on Jun.10, 2013

Audi of America CEO Scott Keogh with two of the new diesel models the maker will launch in the U.S. over the next year.

Audi’s midsize A6 TDI model will soon be delivering fuel economy numbers that subcompact drivers could appreciate, the German sedan getting a new 38 mpg highway mileage rating from the EPA.

Sensing a growing interest for diesels in a market normally averse to so-called “oil burners,” Audi plans to launch four new TDI models in the coming year, three of which will reach American showrooms by this summer, the fourth in 2014.

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“Audi has been at the forefront of clean diesel since the introduction of Audi TDI technology in the U.S. in 2009,” said Scott Keogh, President, Audi of America, who noted that, “As drivers increasingly look for high fuel efficiency and low-emissions output, demand for diesel is on the rise.”

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Audi Throws Down Gauntlet on Diesel

Maker introduces four new models in LA – but wants government backing for high-mileage technology.

by on Nov.29, 2012

Audi of America CEO Scott Keogh with two new diesel models - and a sign suggesting the fuel the technology has helped owners save.

Audi will introduce four new diesel models in 2013, technology the maker says has already allowed its buyers to reduce their fuel consumption by nearly 5 million gallons in recent years.

But during a news conference at the 2012 LA Auto Show, U.S. Audi chief Scott Keogh took shots at state and federal regulators whom he accused of unfairly favoring battery-based technologies, rather than diesel, as a way to curb American dependence upon imported oil. He called on officials to take steps that would help boost demand for diesel powertrains in the U.S. – as is already the case in Europe.

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“These are cars that demand no sacrifice,” proclaimed Keogh as he introduced the upcoming diesel versions of the Audi A6, A7, A8 and Q5 models. That’s a big part of the diesel pitch, as the latest versions of that technology can deliver significant performance and plenty of towing power, along with higher mileage. By comparison, hybrids and other battery-based technologies require trade-offs such as reduced performance or shorter range.

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New Audi Chief Aims to Topple Luxury Leaders

“We want to be the definitive luxury brand.”

by on Jun.26, 2012

Audi of America's new boss, Scott Keogh, sees significant opportunities ahead.

Long an also-ran in the U.S. luxury market, Audi is aiming to topple the established upscale leaders, said the brand’s new American CEO.

The target is to nearly double overall sales to 200,000 annually – while making sure it captures a larger share of customers willing to spend $70,000 to $80,000 for new vehicles like the top-line A8, Scott Keogh, the new president and CEO of Audi of America stressed during his first press in the new job.

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“We want to be the definitive luxury brand in America and outsell BMW and Mercedes-Benz,” said Keogh, as he outlined the brand’s plans for the near future.

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Scott Keogh Named New Audi of America Chief

Replaces long-time boss De Nysschen.

by on Jun.21, 2012

Luxury segment veteran Scott Keogh will be Audi's new president, replacing Johan De Nysschen.

Audi of America has a new president, current marketing chief Scott Keogh taking the reins after the recent, surprise departure of the maker’s long-time U.S. boss Johan De Nysschen.

The 43-year-old Keogh steps in at a good time for the automaker which has posted 17 consecutive months of record sales, reaching an all-time high in the U.S. market last year.  But the new Audi of America president will have to now prove he can maintain that momentum – and position Audi to meet a target set by his predecessor of nearly doubling sales by 2016.

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“Audi has demonstrated remarkable progress in recent years,” said Keogh from Audi’s U.S. headquarters in the Washington, D.C. suburb of Herndon, Virginia. “There is much work to be done in a highly competitive segment of the auto business. But the sights are set and the team is in place to meet our goals.”

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