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Scion in Transition

To stay true to its past Scion needs to rethink its future. Is China part of that?

by on May.09, 2012

Scion boss Jack Hollis reveals the original FRS-86 Concept -- now the new Scion FR-S.

Think of it as the Peter Pan brand, forever young.  And that’s just the way Scion intends to stay despite recent rumors suggesting Toyota’s youth-oriented brand will shift its focus.

But don’t think there aren’t some big changes in the works, suggested Jack Hollis, the general manager of the Scion division.  Quite the contrary.  For one thing, the brand will be expanding its line-up.  And some familiar nameplates will soon be going away – with some radically new alternatives taking the place of familiar offerings like the boxy xB.

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Meanwhile, Scion’s success hasn’t been ignored by other regions of the far-flung Toyota empire.  And so, while conceived specifically as a U.S. brand Scion very well could expand into other markets from China to the Middle East, officials told in an exclusive interview.

“Scion will need to change and evolve because the younger generation is changing quickly,” said Hollis, stressing that the Millennial market is feeling the impact of not only the recession but economic changes likely to reach years into the future.


Scion Says Bye-Bye Box

Maker to drop both xB and xD models.

by on Apr.24, 2012

Not everything that glitters is gold, Scion discovered when it redesigned the boxy xB in 2008.

When is a minivan not a minivan?  When it is a cool box-on-wheels like the Scion xB.  Or, at least, it was when the maker introduced the original, squared off hatchback nearly a decade ago – spawning a whole host of imitations.  But a second-generation update left buyers cold, sending sales plunging – and now, it appears, Scion is about to say “bye-bye” to the box.

The maker also is planning to kill off the only slightly less boxy xD model which joined the Scion line-up late in 2007 to deafening disinterest, or so goes a new report in trade publication Ward’s.

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The two models will almost certainly won’t be replaced.  But that’s no surprise.  Scion officials have long stressed that products will come and go from the line-up as the Toyota sub-brand experiments with potential new concepts.

The Japanese maker initially billed Scion as its “youth division,” and while it hasn’t been doing all that well on the sales charts lately it has been able to attract younger, hipper buyers than traditional Toyota offerings like the Corolla and Camry.


Toyota Recalls Corolla, Matrix and Scion xD models

Power brake failures are possible in cold weather states.

by on Aug.29, 2009

All the recalled cars have 1.8-liter engines.

All the recalled cars have 1.8-liter engines.

Toyota Motor Sales, U.S.A., Inc., will launch a voluntary Safety Recall next month with the National Highway Traffic Safety Administration (NHTSA) involving approximately 95,700 Toyota and Scion vehicles sold in the United States; about 10,000 2009 Pontiac Vibe models are affected as well.

Some of the vehicles were built at New United Motors Incorporated, the plant in California that Toyota will close next March. Pontiac Vibe models ceased production there earlier this month. Other models were built at Toyota City in Japan and Cambridge, Canada.

On some 2009 and 2010 model year Toyota Corolla, Corolla Matrix, and 2008 and 2009 Scion xD vehicles all equipped with 1.8-liter engines, Toyota says that if the vehicle is operated in cold weather, there is a possibility that condensed moisture from the positive crankcase ventilation (PCV) port may seep into the brake system vacuum port and freeze.

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Over time, ice may accumulate at the vacuum port and in the extreme case, ultimately plug the vacuum port, which supplies the power brake booster. Because of the accumulation of ice, power assist to the brakes would gradually decrease and lead to lengthened vehicle stopping distances.