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Scion Goes Heavy Metal at SEMA

Thrash band Slayer sets the tone for brand’s Tuner Challenge.

by on Nov.07, 2014

Slayer Guitarist Kerry King helps kick off the Scion Tuner Challenge at the Scion SEMA stand

It was a heavy metal scene at the Scion booth as Toyota’s sporty youth brand revealed the winners of its 10th annual Scion Tuner Challenge during the SEMA Show in Las Vegas.

The tone was actually more than a bit retro, members of the 1980s thrash band Slayer firing up the amps they built into their entry, the Slayer tC to get the audience worked up in anticipation. But it was the Speedhunters FR-S that took home the grand prize, a $10,000 check.

Keeping the Conversation Going!

“Speedhunters presented an FR-S that was not only creative and labor-intensive, but stood out to the judges as something fans would love to see at the SEMA show,” proclaimed Landy Joe, Scion auto shows and special events manager, as he revealed the winner. “Each team took the Scion FR-S Series 1.0 to new heights and proved that just about anything is possible when it comes to this vehicle.” (more…)

Scion Unveils Three FR-S Concepts for SEMA

A hint of what's to come?

by on Oct.30, 2012

Daniel Song’s FR-S GT concept.

The hot new Scion FR-S will be putting in a turn at this week’s upcoming SEMA Show, Toyota’s youthful brand unveiling three tuner editions that just might hint of things to come.

Scion took a little different approach to prepare for the annual aftermarket show – which regularly draws an assortment of concepts and tuner models. The maker picked three custom car builders and gave each one an FR-S, $15,000 to spend and three months to come up with the coolest show car they could imagine.

The finished products will go on display at the Las Vegas Convention Center this week and the winner of the Eighth Annual Scion Tuner Challenge will get another $10,000 for pocket money.

Stay on Top!

“This year’s SEMA show has extra energy from the recent launch of the 2013 FR-S sports car,” said Steve Hatanaka, Scion auto shows and events manager. “The buzz and enthusiasm from FR-S owners has been tremendous as they look for ways to take their cars to the next level with custom and performance accessories. This year’s Scion Tuner Challenge contestants did an amazing job showcasing how the FR-S can be personalized.”

(more…)