Detroit Bureau on Twitter

Posts Tagged ‘Scion sports car’

Scion Uses Alphabet Game to Punch up New Models

Two new entries signal commitment to brand.

by on Apr.01, 2015

The new Scion iA is designed to give entry-level drivers a sporty and stylish alternative.

Toyota’s youth-oriented sub-brand, Scion continued its renaissance at the New York Auto Show with the introduction of its latest alphabet cars: the iA and iM.

After suggesting the “i” in both vehicles stood for individual and intriguing, Scion began differentiating the pair by suggesting the “A” in iA could mean “aggressive” styling, “accommodating” cabin and trunk, and “affordable.”

A Real Performer!

Well, it better mean “aaa” as the brand needs add punch to its line-up to bolster sales. The new iA is affordable as entry-level sports cars go starting in the $16,000 range. (more…)

First Look: Scion FRS-86 Concept

“Friggin’ really sweet,” suggests Scion chief Hollis.

by on Apr.20, 2011

Scion boss Jack Hollis reveals the FRS-86 Concept.

There’s no denying Scion General Manager Jack Hollis is one very enthusiastic executive, so it took the corporate legal beagles from letting him write the press release explaining the logic behind the name of the maker’s new FRS-86 Concept.

“Friggin’ Really Sweet,” Hollis proclaimed during the Scion sport car’s unveiling.  Oops, never mind, he quickly said.  The barristers prefer the more officious Front-engine, Rear-drive Sport, with the “86” borrowed from the legendary Toyota AE-86 Corolla of a quarter century ago.

Your High-Powered News Source!

The FRS-86 is no retro-mobile.  It’s a decidedly edgy show car that might take by surprise skeptics who expect plain vanilla design out of Toyota and its various brands.  Visually, the sports car boasts a gull-wing shaped roof, a trapezxoidal rear end and striking, almost sci-fi style headlamps.  The 20-inch wheels are eight inches wide up front and 10 in the rear, and incorporate the brake rotors.

Developed in a joint venture with Subaru – which Toyota holds a major share in – the sports car is aimed at rebuilding the market effectively left to Mazda’s little Miata, these days.  The FRS-86 takes advantage of the smaller maker’s low-slung boxer engine, which permit the powertrain to be mounted low and rearward.

(more…)

Dimly Lit Video Teases Hot Scion Sports Car

Co-developed with Subaru, rear-wheel-drive coupe is a dramatic turn for Toyota's youth brand.

by on Apr.14, 2011

Well, this would certainly be a different direction for Scion.

The Toyota hipster brand has been entirely focused on smallish, low-power runabouts aimed at the youth market. Now it appears Toyota could be ready to introduce a Scion version of the hot rear-wheel-drive sports car it is co-developing with Subaru.

Subscribe for Free!

Scion debuted a dimly lit video showing the front of the car, but it’s so dark that about the only thing viewers can discern from it are that it is an impossibly low hood – made possible because the engine is a 2.0-liter Subaru flat-four – and aggressive front fenders. That the automaker is showing a Scion-badged version of the car certainly suggests that it will be sold stateside, something that was in doubt at one time.

(more…)