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Scion Unveils Three FR-S Concepts for SEMA

A hint of what's to come?

by on Oct.30, 2012

Daniel Song’s FR-S GT concept.

The hot new Scion FR-S will be putting in a turn at this week’s upcoming SEMA Show, Toyota’s youthful brand unveiling three tuner editions that just might hint of things to come.

Scion took a little different approach to prepare for the annual aftermarket show – which regularly draws an assortment of concepts and tuner models. The maker picked three custom car builders and gave each one an FR-S, $15,000 to spend and three months to come up with the coolest show car they could imagine.

The finished products will go on display at the Las Vegas Convention Center this week and the winner of the Eighth Annual Scion Tuner Challenge will get another $10,000 for pocket money.

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“This year’s SEMA show has extra energy from the recent launch of the 2013 FR-S sports car,” said Steve Hatanaka, Scion auto shows and events manager. “The buzz and enthusiasm from FR-S owners has been tremendous as they look for ways to take their cars to the next level with custom and performance accessories. This year’s Scion Tuner Challenge contestants did an amazing job showcasing how the FR-S can be personalized.”

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