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Say Scion-ara As Toyota’s Youth Brand Rolls Out Final Release Series tC

NY Auto Show sees Scion’s farewell debut.

by on Mar.21, 2016

Scion plans to bring just 1,200 of the tC Release Series 10.0 coupes to the U.S.

Toyota is bidding sayonara to its youth-oriented Scion brand, but not before rolling out one last special edition making its debut this week at the New York International Auto Show.

The limited-edition take on the tC coupe was developed as part of a partnership with Kei Miura, someone known for his striking, aerodynamic takes on Japanese domestic market, or JDM, models. The new Scion tC Release Series 10.0 boasts an assortment of updates, the maker explains, aimed at enhancing performance, as well as the stock tC’s appearance, inside and out.

Auto Show News!

“For those enthusiasts looking for a piece of history, this is a great opportunity to own our best tC ever,” says proclaimed Scion Vice President Andrew Gilleland, ahead of the NY Auto Show debut. “With the TRD performance parts, the JDM Aero Kit and the screaming red and black color scheme, it’s a fitting tribute to Scion’s mission to build cars for younger customers.”


Key Scion Models Live On as Toyotas – But Get New Names

Toyota hopes new names will help build momentum.

by on Mar.18, 2016

The 2016 Scion iM will be renamed the Toyota Corolla iM when it enters the maker's mainstream line-up.

Scion may be gone, but three of its models will live on – under new names, parent Toyota Motor Co. has announced.

Hoping to give them a bit more appeal, products like the Scion FR-S sports car and iM hatchback will be rebadged using names more familiar to Toyota buyers in the U.S. and abroad.

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Some of the models are also expected to undergo some minor cosmetic updates when they are reborn as Toyotas over the summer. (more…)

Toyota Quarterly Earnings Top $5.4 Billion

Net income jumps 5% despite flat sales.

by on Feb.05, 2016

Toyota CEO Akio Toyoda unveils the new Lexus LC 500 at last month's Detroit Auto Show.

Toyota managed to pull together a 5% jump in net profits for the third quarter of its fiscal year, despite a tepid global economy and relatively flat sales.

The automaker announced it made 627.9 billion yen, or $5.4 billion, during the October-December period, up from 600 billion yen the year before. Quarterly sales and revenues were up a more modest 2.4%, to $62.7 billion. A weak yen played in Toyota’s favor.

By the Numbers!

The news came two days after rival General Motors reported record earnings of $9.7 billion – for the full fiscal year. Meanwhile, he world’s second-largest automaker, Volkswagen AG, said on Friday it would delay issuing its fourth-quarter and full-year earnings as it struggles to account for the impact of its ongoing diesel emissions cheating scandal.


Toyota Abandoning Scion Brand

Once-strong youth division lost focus, sales.

by on Feb.03, 2016

The 2016 Scion iA was the youth-oriented brand's first-ever sedan and one of two products parent Toyota hoped would save the brand.

It was intended to attract the sort of hip young buyers who were largely steering clear of Toyota stores, and, for at least a few years, it worked. But with sales steadily dropping despite an infusion of new product, Toyota is pulling the plug on its Scion brand.

Products like the new Scion iM and iA won’t be abandoned, however. The plan is to rebadge them as Toyota products for the 2017 model-year, though it’s unclear what will happen to the edgy C-HR crossover vehicle that Scion was developing, as it could come to close to existing Toyota products.


“This isn’t a step backward for Scion; it’s a leap forward for Toyota,” said Jim Lentz, the CEO of Toyota North America, is a statement. “Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network.”


Scion Hints at New Direction with C-HR Crossover Concept

Toyota’s youth brand is aiming to create its “next icon.”

by on Nov.18, 2015

The Scion C-HR Concept could be the future of the brand's new line-up: a compact crossover vehicle.

Once one of the industry’s most innovative marques, Scion is struggling to find its former magic. And Toyota’s youth-oriented brand is hoping its come up with the right formula in the form of the C-HR Concept making its debut at this week’s L.A. Auto Show.

Likely to show up in production form next year, the C-HR would become Scion’s first crossover-utility vehicle. And while it might seem a major shift in direction, the sleek and angular concept is meant to become Scion’s “next icon,” replacing the boxy xB.

In the Know!

“Scion is known for doing things differently, and maybe even being a little weird,” said Andrew Gilleland, who recently was named the brand’s vice president and general manager. “This C-HR Concept embraces that idea and wears it like a badge of honor.” (more…)

Scion Teases New Concept – Likely Brand’s First SUV

Production model expected to be based on Toyota CH-R.

by on Oct.06, 2015

Scion will show the rest of its new concept vehicle at the L.A. Auto Show on November 18th.

Scion is sizzling. After adding two new all-new models to its traditionally modest line-up this year, Toyota’s youth-oriented brand will preview another all-new offering at the upcoming Los Angeles Auto Show.

While the teaser image the maker has released doesn’t provide much guidance, insiders have dropped broad hints that the brand is getting set to add its first utility vehicle, and the Scion show car is based on the new Toyota CH-R.

Your Inside Source!

“Following the recent introduction of the Scion iM 5-door hatchback and the sporty Scion iA sedan, the youth division of Toyota is preparing to further expand its lineup with a third all-new vehicle, beginning in 2017,” Scion stated in a terse release.


First Drive: 2016 Scion iM

New hatch delivers great value, improving road performance.

by on Aug.05, 2015

The 2016 Scion iM gives the brand an aggressive looking hatchback that hits showrooms on Sept. 1.

Scion is in the middle of a revamp of its line-up to reinvigorate its youthful buying base and as part of that, it’s debuting the new iM that slots right into a growing segment in the U.S.: hatchbacks.

Actually, what’s really getting attention is the “hot hatch” group and, to be honest, powered by a 1.8-liter four cylinder putting out 137 horsepower, the iM is not in that group, which includes things like the Focus RS, the JCW Mini, VW Golf GTI, Chevrolet Sonic RS and the Fiat 500 Abarth.

Product News!

However, with a six-speed manual, comfortable seats combined with an aggressive exterior, Scion gives potential buyers a fresh offering of a growing product segment that is a lot of fun to drive … when you wring out that little engine. (more…)

Scion Looking to Automate Buying Process

Brand caters to younger buyers by allowing internet purchases.

by on Aug.04, 2015

Scion is attempting to lure more younger buyers to its vehicles by offering an easier online buying process.

Let’s say you’re a stereotypical millennial and you need to buy something, where will you go? Your computer, tablet or smartphone, of course.

Buy your music? Internet. Buy a Christmas sweater? Internet. Buy a new Scion iM? Internet.

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Toyota’s youth-oriented brand is looking to get those young buyers where they live: on the internet with its new Pure Process Plus internet buying system. (more…)

First Drive: 2016 Scion iA

First-ever four-door upgrades Scion image

by on Jul.31, 2015

The 2016 Scion iA is the brand's first-ever sedan. It's one of two new models coming this fall.

Amid the rising sales of truck and sport utility vehicles, sales of small, subcompact cars have held their own, suggesting that attributes such as affordability and fuel efficiency still have enormous appeal for a significant population of buyers.

The segment is also likely to expand as new, city-dwelling buyers, both young and old, who might for an alternative to vehicles that don’t really fit into increasingly scarce parking spaces in urban areas, enhancing the overall appeal of cars such as the new Scion iA.

At the Cutting Edge!

The iA is the anchor of an effort by Toyota to re-invigorate the Scion brand, which has struggled in recent years at least in part because of a product strategy that seemed hit or miss. With the introduction of iA, which will compete directly with cars such as Honda Fit, Mazda 2, Chevrolet Sonic and Nissan Versa, Scion is making a bid to re-establish its presence and influence in the heart of the affordable, subcompact market. (more…)

Scion Open to “Any Product Suitable” as it Searches for Turnaround Formula

New brand boss says all-wheel-drive, SUV even pickup could fit.

by on Jul.31, 2015

Scion Vice President Doug Murtha said recently he's open to any number of new models for the youth-oriented brand.

Scion will bring two all-new models to market for 2016 – half of its total line-up. That includes both the new iM hatchback and the iA, the youthful brand’s first sedan. But don’t be surprised to see Scion push into even newer territory in the next few years.

Struggling to regain momentum after a decade of declining sales, Scion’s new management team is making major changes, including a shift away from the dark, wildly creative advertising that marked its early years. But it’s ultimately all about product, stressed General Manager Doug Murtha, who told Scion just might get its own pickup, utility vehicle, or at least something else with all-wheel-drive.

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“I’m a hand-raiser for any product suitable for the brand,” Murtha said during an interview in Grand Rapids, Michigan, where he’d come for a media drive of the new Scion iA and iM models. (more…)