Scion has always tried to think out of the box, and now it likely will abandon its boxy xB model as part of a product line shake-up designed to reinvigorate Toyota Motor Co.’s youth-oriented brand.
The xB is one of several models that reportedly will go away, according to various reports, while the Japanese brand will get several new models, including a version of the Auris hatchback sold in Europe and other parts of the world under the Toyota badge.
Gone is the strategy of limiting Scion to just a handful of products designed to bring first-time buyers into showrooms, the brand’s top executive recently confirmed to TheDetroitBureau.com.
Scion could use the shake-up. Only a few years back considered among the hottest brands in the market, Scion has lost significant momentum in recent years and was one of only a handful of brands to see sales slide during the first half of 2014.