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Highway Deaths Plunge – Creating Opportunities for Safety Suppliers

Could zero fatalities be possible?

by on Nov.10, 2009

Advanced safety technology is clearly saving lives, but still more is needed. Ford plans to launch this combination airbag and seatbelt on the 2011 Explorer.

Advanced safety technology is clearly saving lives, but still more is needed. Ford plans to launch this combination airbag and seatbelt on the next-generation 2011 Explorer.

How many highway deaths are too many?  At one point, not all that long ago, as many Americans were being killed on the roadways, each year, as died during the entire Vietnam War.  But in recent times, the figures have begun to fall, and surprisingly fast.

As recently as 2005, the figure stood at 43,000, according to government data, but if the current run rate holds, highway deaths should dip to 35,000 for all of 2009.  Yet there are those who believe even that figure can be slashed dramatically.

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The automotive supplier, Germany’s Continental, has outlined its own plan, which it dubs “Vision of Zero,” something Samir Salman, CEO of the company’s American subsidiary admits “is a vision, but we can get there.”  Not surprisingly, he sees the answer in the form of advanced safety technology – like the gear that Continental sells.

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