Just months after joining Sweden’s Saab as its marketing chief, Adrian Hallmark has tendered his resignation and will move to Jaguar.
The otherwise amicable announcement could pose problems for Saab, which is struggling to revive after former owner General Motors nearly shut it down earlier this year.
Hallmark’s departure – which won’t happen until the end of November – could put a monkey wrench into Saab’s plans to re-establish its global distribution network, a critical step in assuring the company’s survival, cautioned a source close to the Swedish company.
But his move to Jaguar will come at an equally critical time, with the automaker and its sibling Land Rover brand in the midst of developing their own global growth strategy.
Hallmark’s decision to leave Saab wasn’t entirely surprising to those close to the British-born executive. He has moved a number of times over the last decade, having bounced through a series of jobs with the Volkswagen Group that took him to the U.S., Asia and then Wolfsburg, Germany.
In fact, he initially decided to delay his family’s move to Sweden and was instead making the long-distance commute.