What seemed like a dream market just a few years ago has now turned into a nightmare, the Russian economic meltdown sending automakers from around the world into a scramble.
With economic sanctions already taking a serious toll, this past week’s collapse of the ruble has led General Motors, Audi and Jaguar Land Rover to temporarily halt sales in the heart of the former Soviet Union. Nissan, meanwhile, has decided to limit sales of some models and raise prices on others.
“When the ruble sinks it’s a bloodbath for everybody,” said Carlos Ghosn, CEO of the Renault-Nissan Alliance., which is the biggest maker in Russia along with its local partner Avtovaz. “It’s red ink, people are losing money, all car manufacturers are losing money.”