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Scott Keogh Named New Audi of America Chief

Replaces long-time boss De Nysschen.

by on Jun.21, 2012

Luxury segment veteran Scott Keogh will be Audi's new president, replacing Johan De Nysschen.

Audi of America has a new president, current marketing chief Scott Keogh taking the reins after the recent, surprise departure of the maker’s long-time U.S. boss Johan De Nysschen.

The 43-year-old Keogh steps in at a good time for the automaker which has posted 17 consecutive months of record sales, reaching an all-time high in the U.S. market last year.  But the new Audi of America president will have to now prove he can maintain that momentum – and position Audi to meet a target set by his predecessor of nearly doubling sales by 2016.

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“Audi has demonstrated remarkable progress in recent years,” said Keogh from Audi’s U.S. headquarters in the Washington, D.C. suburb of Herndon, Virginia. “There is much work to be done in a highly competitive segment of the auto business. But the sights are set and the team is in place to meet our goals.”

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