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Posts Tagged ‘Rolls SUV’

It’s Official: Rolls-Royce SUV Will be Named Cullinan

A diamond in the rough?

by on Feb.13, 2018

Project Cullinan is about to make its debut as the Rolls-Royce Cullinan.

Surprise: Rolls-Royce plans to call its first-ever SUV the Cullinan. Oh, wait, you already knew? Well, the reality is that folks inside the British maker have been referring to the ultra-luxurious  ute for some time as “Project Cullinan,” but the company only now is making that the official choice for the production model.

So, with a little less than shock value to the name, Rolls has also released an assortment of pictures of what it prefers to call a “high-bodied vehicle.”  And, if you’re wondering, it’s an appropriate moniker for something targeting the world’s most affluent motorists, making reference to the largest diamond ever discovered.

Product News!

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” explained Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

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Farewell to the Phantom, as Rolls-Royce Readies a New Flagship

All future models to be based on lightweight aluminum.

by on Feb.25, 2016

It's the end of the road for the Rolls-Royce Phantom, with a new flagship planned for 2018.

If you’ve been saving your pennies and now have enough to buy a Rolls-Royce Phantom, you better move fast. One of the world’s most luxurious automobiles — and, at a base price of $386,000, one of the most expensiveis about to go out of production.

The current version, anyway. But the Rolls Phantom isn’t going to vanish entirely. A new version of the sedan will make its debut in 2018, and it will mark some major changes at the British-based automaker. Helped by German parent BMW, Rolls-Royce intends to switch all future models, starting with the eighth-generation Phantom, from steel to lighter aluminum frames.

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The goal is to come up with a “contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations,” explained Rolls CEO Torsten Mueller-Oetvoes.

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Rolls-Royce Set to Build Luxury SUV

British maker set to join rival Bentley in off-road segment.

by on Feb.18, 2015

The Rolls-Royce badge will be adorning a new vehicle in the near future: an SUV.

You’re likely to think of a Rolls-Royce as the sort of stately machine that would be driven to the opera, or perhaps to a meeting of heads of state. But apparently there’s also a sub-set of ultra-premium car buyers who want the option to go off-roading while maintaining their luxury lifestyle.

Rolls confirmed long-rumored plans to add an SUV to its line-up. And lest you think it will be nothing more than a high-line soft-roader, you can expect something far more capable, stressed Rolls-Royce CEO Torsten Muller-Otvos and Chairman Peter Schwarzenbauer in an open letter released today.

Luxury News!

They don’t actually use the words, “sport-utility vehicle,” referring instead to a “high-bodied car with an all-aluminum architecture…that can cross any terrain.” If it acts like a duck, goes the old adage. (more…)

Rolls-Royce Considering Plans for a “Proper SUV”

Could become latest super-premium brand to add a ute to its line-up.

by on May.15, 2014

Rolls may soon plant its "Spirit of Ecstasy" hood ornament on a new SUV.

Confirming widespread rumors a senior Rolls-Royce executive says the British maker is giving serious thought to the prospect of adding an SUV to its line-up.

It would become the latest in a growing list of high-line manufacturers to add a utility vehicle, but unlike those who have opted for car-based crossover models, design chief Giles Taylor says Rolls would opt for a “proper SUV” if it ultimately enters the market – some estimating the maker could have one in the market by late 2017.

Insider News!

“I’m interested in function and functionality. I’m looking to create a properly functional vehicle – a shooting brake, not a crossover with a sloping roof. A proper SUV,” Taylor tells British magazine Autocar. But he stresses that such a new model has to fit in with the existing line-up and not “undermine the Rolls-Royce brand.”

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