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Posts Tagged ‘Rolls SUV’

Farewell to the Phantom, as Rolls-Royce Readies a New Flagship

All future models to be based on lightweight aluminum.

by on Feb.25, 2016

It's the end of the road for the Rolls-Royce Phantom, with a new flagship planned for 2018.

If you’ve been saving your pennies and now have enough to buy a Rolls-Royce Phantom, you better move fast. One of the world’s most luxurious automobiles — and, at a base price of $386,000, one of the most expensiveis about to go out of production.

The current version, anyway. But the Rolls Phantom isn’t going to vanish entirely. A new version of the sedan will make its debut in 2018, and it will mark some major changes at the British-based automaker. Helped by German parent BMW, Rolls-Royce intends to switch all future models, starting with the eighth-generation Phantom, from steel to lighter aluminum frames.

Product News!

The goal is to come up with a “contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations,” explained Rolls CEO Torsten Mueller-Oetvoes.

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Rolls-Royce Set to Build Luxury SUV

British maker set to join rival Bentley in off-road segment.

by on Feb.18, 2015

The Rolls-Royce badge will be adorning a new vehicle in the near future: an SUV.

You’re likely to think of a Rolls-Royce as the sort of stately machine that would be driven to the opera, or perhaps to a meeting of heads of state. But apparently there’s also a sub-set of ultra-premium car buyers who want the option to go off-roading while maintaining their luxury lifestyle.

Rolls confirmed long-rumored plans to add an SUV to its line-up. And lest you think it will be nothing more than a high-line soft-roader, you can expect something far more capable, stressed Rolls-Royce CEO Torsten Muller-Otvos and Chairman Peter Schwarzenbauer in an open letter released today.

Luxury News!

They don’t actually use the words, “sport-utility vehicle,” referring instead to a “high-bodied car with an all-aluminum architecture…that can cross any terrain.” If it acts like a duck, goes the old adage. (more…)

Rolls-Royce Considering Plans for a “Proper SUV”

Could become latest super-premium brand to add a ute to its line-up.

by on May.15, 2014

Rolls may soon plant its "Spirit of Ecstasy" hood ornament on a new SUV.

Confirming widespread rumors a senior Rolls-Royce executive says the British maker is giving serious thought to the prospect of adding an SUV to its line-up.

It would become the latest in a growing list of high-line manufacturers to add a utility vehicle, but unlike those who have opted for car-based crossover models, design chief Giles Taylor says Rolls would opt for a “proper SUV” if it ultimately enters the market – some estimating the maker could have one in the market by late 2017.

Insider News!

“I’m interested in function and functionality. I’m looking to create a properly functional vehicle – a shooting brake, not a crossover with a sloping roof. A proper SUV,” Taylor tells British magazine Autocar. But he stresses that such a new model has to fit in with the existing line-up and not “undermine the Rolls-Royce brand.”

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