Detroit Bureau on Twitter

Posts Tagged ‘rolls-royce Ghost’

Rolls-Royce Reveals New Wraith

“Athletic” coupe is fastest Rolls ever.

by on Mar.05, 2013

The new Wraith is the fastest and most powerful Rolls-Royce ever introduced.

The European automotive market may be melting down but you’d be hard-pressed to tell by the wide range of exotic sports and luxury cars that have been making their debut at this year’s Geneva Motor Show.

Among those weighing in are Porsche, Ferrari, Lamborghini, Bugatti and in an exclusive corner of the show floor, Rolls-Royce.  After teasing its all-new entry for the better part of a month, the British maker finally offered up a first clear look at its new Wraith luxury coupe.

Your Auto Show News Source!

As one might expect, the new offering maintains the luxurious features one might expect from the marque, the high-end division of Germany’s BMW. There’s plenty of leather and wood – and some other intriguing details such as a starlight headliner and a transmission that can use satellite guidance to track your route to improve shifts.


Rolls-Royce Releases Final Teaser of New Wraith

Latest image reveals coupe’s distinctive fastback shape.

by on Feb.26, 2013

The latest Rolls-Royce Wraith teaser reveals the new coupe's distinctive profile.

With the introduction of its most powerful model ever little more than a week away, Rolls-Royce is offering another teaser image of the Wraith that reveals the coupe’s distinctive fastback shape.

Rolls has been, well, rolling out an assortment of images meant to whet our interest in the new model, which starts out sharing the same platform as the more conventional Ghost sedan.  The maker is promising that the Wraith will be “the most dynamic, powerful and beautiful Rolls-Royce in the company’s history.”

Stay on Top!

According to styling chief Giles Taylor, the three distinctive lines of this latest teaser reveal the defining elements of the Rolls-Royce Wraith’s design. “Inherent in the graceful line that sweeps from the top of the screen to the very rear edge is the promise of fast, yet effortless touring. Yet, perhaps my favourite aspect is the expressive gesture that comes from the side window graphic, gliding through Wraith’s glamorous coach door.


Rolls-Royce to Reveal New Wraith in Geneva

Billed as “most powerful” Rolls ever.

by on Jan.18, 2013

Rolls releases the first in a series of teaser images for the new Wraith coupe due to debut in Geneva.

Rolls-Royce has slipped word it has some big news for the upcoming Geneva Motor Show, hinting that the all-new Wraith set to debut there will be “most dynamic, powerful and beautiful Rolls-Royce in the company’s history.”

The name is somehow fitting for Rolls, all the more so when you realize it was one of the brand’s more legendary badges, dating back to 1938 and a production run that totaled just 492 cars – though the maker later followed with the Silver Wraith.  Clearly, Rolls has bigger aspirations this time, at least in relative terms, as it’s not exactly your mainstream brand.

Auto News From a Source You Trust!

The 2014 Rolls-Royce Wraith is the long-promised coupe version of the maker’s Ghost, the “lowest” priced vehicle in the British maker’s current line-up and the best-selling.  Of course, price is relative, and it’s likely to carry a premium over the sedan model, which starts at $256,000.


2010 Bentley Mulsanne – By the Numbers

Plenty of power, especially if you crank up the radio.

by on Sep.16, 2009

If numbers impress, consider the 2010 Bentley Mulsanne will boast 505 hp, 752 lb-ft of torque - and 2200 watts of audio power.

If numbers impress, consider the 2010 Bentley Mulsanne will boast 505 hp, 752 lb-ft of torque - and 2200 watts of audio power.

When it comes to launching its all-new flagship sedan, the Mulsanne, Bentley is playing it by the numbers – and those numbers are huge.

The British marque pulled the covers off the replacement for its aged Arnage sedan, last month at the annual Pebble Beach Concours d’Elegance, but it provided little more than a glimpse at the 2010 Bentley Mulsanne, saving the details for a preview at the 2009 Frankfurt Motor Show.

And those details, in fitting fashion, are big.  The lavishly-equipped saloon car’s massive, 6.75-liter V8 turns out a whopping 505 horsepower and 752 pound-foot of torque, most of that at low RPMs.  Power is channeled through a new 8-speed automatic gearbox.  Despite bumping up performance, Bentley claims the 2010 Mulsanne will get 15% more mileage out of a gallon of gasoline, and a Flex-Fuel version is in the works for 2011, which will further reduce CO2 emissions.

Free Subscription!

Free Subscription!

The really big numbers, however, come from the car’s infotainment package, the audio system provided by Britain’s exclusive NAIM brand turning out a jaw-dropping – and ear-splitting 2200 watts.  Bentley owners won’t have to take a back seat to the kid with the tuner car whose base notes are booming out at a stoplight.


Rolls Royce Sales off 34% on Eve of Ghost Debut at Frankfurt. Less Expensive Model is badly needed.

Factory expansion at Goodwood in Sussex is well underway.

by on Aug.03, 2009

Rolls-Royce aims to take on Bentley's Continental Flying Spur with the new Ghost.

Rolls-Royce aims to take on Bentley's Continental Flying Spur with the new Ghost.

It turns out the rich are not that different from the rest of us. Roll-Royce Motor cars delivered only 329 cars to customers, a decline of 33.5% in the first six months of the year. June, the latest reporting period for the BMW subsidiary, was even more disappointing as the Rolls-Royce brand sold 53 automobiles compared to 114 (-53.5%) a year ago. But that was before the Great Recession took its deep hold around the world.

In spite of the ongoing slump, Rolls is in the process of expanding its manufacturing workforce to build a new “smaller” car, Ghost, which will formally debut at the Frankfurt Motor Show this September. If all goes well, and a new car is always a reason for optimism among sales executives, by the end of 2009 the total number of workers at Goodwood will be 900, a roughly 400 position  increase by starting the count during the boom year of 2007 and continuing through the bust at the back end of 2008 caused by the collapse of Lehman Brothers and the implosion of the world’s financial markets that followed. The majority of the new positions are in the wood, leather and paint shops, as well as the assembly areas.  Rolls attributes 150 of the jobs solely to the new Ghost model.

“This is good news for the British car industry at a time when it is struggling. Britain has an exceptional talent for automotive production and we are keen to maximize this at Rolls-Royce. Our new model, the Ghost, has enjoyed an extremely positive international response and we now need to put people in place to bring the car to market,” said CEO Tom Purves.

As TDB has previously noted, the  212-inch long Ghost is powered by a brand new 6.6 liter turbocharged V12 engine unique. This engine is rated at 563 horsepower. Ghost, it’s said, will accelerate from zero to 60 mph in 4.7 seconds and has a governed top speed of 155 mph. The engine is combined with an 8-speed automatic ZF gearbox. Unlike the larger Rolls models on sale, this one is designed to be driven by the owner, much like the Continental of Bentley.

Still this is a big, massive looking machine that is totally at odds with the green movement. The architecture is based on the 7-series of parent company BMW, though you would be hard pressed to note any similarities. The provenance gives hope, however, to the marketing claim that this really will be a handling machine.


Rolls “Insulated but Not Immune” to Recession

Luxury maker considering hybrids, even battery-electrics.

by on Apr.26, 2009

Rolls-Royce aims to take on Bentley's Continental Flying Spur with the new Ghost.

Rolls-Royce aims to take on Bentley's Continental Flying Spur with the new Ghost.

What does it mean when you lose a third of your wealth in a deep economic downturn?

For the average consumer, it could leave you struggling for survival, and certainly not in the position, never mind the mood, for buying a new car.  Even the world’s most elite have been hurt by the latest recession, however.  If you’ve seen your net worth drop from, say, $3 billion to 2, you’re not likely worrying about the rent money.  Even so, the affluent have reined in spending, as well, says Tom Purves, the long-time head of BMW’s North American operations, and now the CEO of Rolls-Royce Motor Care.

“Rolls’ customers are insulated but not immune,” Purves said, during a conversation with about the sharp slide in global luxury car sales.


Shanghaied: At Least 13 Global Debuts Expected at Chinese Motor Show

Porsche sets stage with world debut of Panamera.

by on Apr.20, 2009

The unveiling of the production version of the long-awaited Porsche Panamera highlights the 2009 Shanghai Motor Show, though at least a dozen other local and foreign products will make their global debut, as well.

The unveiling of the production version of the long-awaited Porsche Panamera highlights the 2009 Shanghai Motor Show, though at least a dozen other local and foreign products will make their global debut, as well.

They say the global recession has finally hit China, but you’d be hard pressed to tell by the frenetic pace of Shanghai, host of this year’s Chinese motor show – and the backdrop for a flood of new vehicles, including the production version of the Porsche Panamera 4-door sports car.

Once little more than a regional outpost for marginal native nameplates.  The Shanghai Motor Show – which alternates every other year with Beijing – has become one of the most important events in the automotive world.  And it could become even more significant in the years to come, considering that as of January, China is on pace to surpass the U.S. as the world’s largest automotive market.

The Shanghai and Beijing shows, meanwhile, could soon eclipse the faltering Tokyo Motor Show, which organizers nearly cancelled for 2009 due to weak foreign participation.  With the Japanese market all but closed to imports, manufacturers would rather focus their recession-restricted budgets on markets where they might actually sell their products.  And China certainly qualifies.

In recent years, the Chinese government has steadily rolled back restrictions on the industry, and has taken numerous steps, at both the national and local level, to prop up automotive demand during the recession.  Beijing has, for example, enacted new tax cuts on fuel-efficient vehicles.  It’s also taking steps to boost sales in more poorer, more rural regions of the country.  All told, the various moves helped push demand, in March, to 1.1 million vehicles.  That was a 5 percent increase – and marked the third month in a row that sales exceeded those in the economically-depressed U.S.

Subscribe to TheDetroitBureau.comThe Shanghai Motor Show will play a critical role in building demand even further.  Close to 100 different manufacturers will display at the city’s sprawling convention facility, including scores of local marques, such as Roewe and Great Wall.  In recent years, Beijing has quietly been encouraging a shake-out among Chinese local makers, forcing the weaker among them to sell out or close all together.