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Posts Tagged ‘Rolls-Royce Cullinan’

Pass the Bubbly? Rolls-Royce Cullinan Promises a Luxury Ride Even on the Roughest Trails

British marque officially introduces its first off-roader since the days of Lawrence of Arabia.

by on May.10, 2018

The slogan for the new Rolls-Royce Cullinan hints at its capabilities: "Effortless, Everywhere."

Don’t call it an SUV. Rolls-Royce prefers to refer to its all-new Cullinan as “an all-terrain, high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time.”

Whether you stick with SUV, borrow “Sport Activity Vehicle from Rolls’ parent BMW, or find some other, more elegant term, the Cullinan really does appear to live up to its promise of delivering go-anywhere drivability, even as the folks luxuriating in the back can sip on champagne chilled to the perfect temperature by a built-in refrigerator.

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“Our customers expect to go everywhere in luxury, effortlessly and without compromise,” said Torsten Muller-Otvos, the CEO of Rolls-Royce Motor Cars. “The super-luxury lifestyle is evolving (and) luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world.”

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It’s Official: Rolls-Royce SUV Will be Named Cullinan

A diamond in the rough?

by on Feb.13, 2018

Project Cullinan is about to make its debut as the Rolls-Royce Cullinan.

Surprise: Rolls-Royce plans to call its first-ever SUV the Cullinan. Oh, wait, you already knew? Well, the reality is that folks inside the British maker have been referring to the ultra-luxurious  ute for some time as “Project Cullinan,” but the company only now is making that the official choice for the production model.

So, with a little less than shock value to the name, Rolls has also released an assortment of pictures of what it prefers to call a “high-bodied vehicle.”  And, if you’re wondering, it’s an appropriate moniker for something targeting the world’s most affluent motorists, making reference to the largest diamond ever discovered.

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“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” explained Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

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Rolls-Royce Set to Build Luxury SUV

British maker set to join rival Bentley in off-road segment.

by on Feb.18, 2015

The Rolls-Royce badge will be adorning a new vehicle in the near future: an SUV.

You’re likely to think of a Rolls-Royce as the sort of stately machine that would be driven to the opera, or perhaps to a meeting of heads of state. But apparently there’s also a sub-set of ultra-premium car buyers who want the option to go off-roading while maintaining their luxury lifestyle.

Rolls confirmed long-rumored plans to add an SUV to its line-up. And lest you think it will be nothing more than a high-line soft-roader, you can expect something far more capable, stressed Rolls-Royce CEO Torsten Muller-Otvos and Chairman Peter Schwarzenbauer in an open letter released today.

Luxury News!

They don’t actually use the words, “sport-utility vehicle,” referring instead to a “high-bodied car with an all-aluminum architecture…that can cross any terrain.” If it acts like a duck, goes the old adage. (more…)