Rolls Ghost | TheDetroitBureau.com
Detroit Bureau on Twitter

Posts Tagged ‘rolls ghost’

Rolls-Royce to Reveal New Wraith in Geneva

Billed as “most powerful” Rolls ever.

by on Jan.18, 2013

Rolls releases the first in a series of teaser images for the new Wraith coupe due to debut in Geneva.

Rolls-Royce has slipped word it has some big news for the upcoming Geneva Motor Show, hinting that the all-new Wraith set to debut there will be “most dynamic, powerful and beautiful Rolls-Royce in the company’s history.”

The name is somehow fitting for Rolls, all the more so when you realize it was one of the brand’s more legendary badges, dating back to 1938 and a production run that totaled just 492 cars – though the maker later followed with the Silver Wraith.  Clearly, Rolls has bigger aspirations this time, at least in relative terms, as it’s not exactly your mainstream brand.

Auto News From a Source You Trust!

The 2014 Rolls-Royce Wraith is the long-promised coupe version of the maker’s Ghost, the “lowest” priced vehicle in the British maker’s current line-up and the best-selling.  Of course, price is relative, and it’s likely to carry a premium over the sedan model, which starts at $256,000.

(more…)

Sneak Peek: Grand Bentley

Bentley Post-Arnage: aiming for the top – again.

by on Jun.10, 2009

A tease as Bentley gets set to slowly reveal the top-line sedan that will replace the long-lived Arnage.

A tease as Bentley gets set to slowly reveal the top-line sedan that will replace the long-lived Arnage.

We could be in for a serious battle for supremacy, if the teaser photo you see here is any indication.  After a very long life, Bentley is finally getting set to wrap up production of its top-line Arnage sedan, and this is a hint of what’s to follow.

How much of a hint?  Not much, just a close-up of the front fender, hood and iconic Bentley “Flying B” hood ornament.  But what we do know is that the “Grand Bentley” will be aiming to move the automaker’s top model more directly head-to-head with the Rolls-Royce Phantom.  It’s a classic move, and it comes as Rolls move the other direction, with its all-new Ghost set to move closer to the Bentley Continental’s super-luxury segment.

It’s 90 years since Bentley first debuted, and precisely one-half century since the British marque introduced its first V-8.  The Grand Bentley is expected to boast an all-new generation 8-cylinder powertrain that is expected to yield a marked improvement not just in performance – which you’d expect from Volkswagen’s top-line subsidiary – but also notable improvements in fuel economy.  Yes, even the wealthy have to be more environmentally-friendly in the years to come. (more…)

Rolls “Insulated but Not Immune” to Recession

Luxury maker considering hybrids, even battery-electrics.

by on Apr.26, 2009

Rolls-Royce aims to take on Bentley's Continental Flying Spur with the new Ghost.

Rolls-Royce aims to take on Bentley's Continental Flying Spur with the new Ghost.

What does it mean when you lose a third of your wealth in a deep economic downturn?

For the average consumer, it could leave you struggling for survival, and certainly not in the position, never mind the mood, for buying a new car.  Even the world’s most elite have been hurt by the latest recession, however.  If you’ve seen your net worth drop from, say, $3 billion to 2, you’re not likely worrying about the rent money.  Even so, the affluent have reined in spending, as well, says Tom Purves, the long-time head of BMW’s North American operations, and now the CEO of Rolls-Royce Motor Care.

“Rolls’ customers are insulated but not immune,” Purves said, during a conversation with TheDetroitBureau.com about the sharp slide in global luxury car sales.

(more…)

Rolls-Royce Gives Up the Ghost

Automaker’s new small luxury car finally has a formal name.

by on Apr.20, 2009

Rolls-Royce will bring back the legendary "Ghost" nameplate for its "small" luxury sedan, which goes into production for 2010. The concept version, the 200EX is shown here.

Rolls-Royce will bring back the legendary "Ghost" nameplate for its "small" luxury sedan, which goes into production for 2010. The concept version, the 200EX is shown here.

Rolls-Royce is giving up the Ghost, at least so to speak.  That’s the name the British maker has decided to appliqué on the back of its new “small” luxury car, which was heretofore known as the RR4.

The tradition-bound maker’s choice is no surprise.  Names like Shadow and Ghost have repeatedly reappeared on branches of its family tree since Charles Stewart Rolls and Henry Royce teamed up in 1904.  The Silver Ghost was the first truly successful model the partners produced.

The Ghost name was formally announced at the Shanghai Motor Show, this morning — though TheDetroitBureau.com first revealed it would reappear in a report last month.  Notes Rolls-Royce Motor Cars CEO Tom Purves, that nameplate “is one of the most revered names in the automotive industry, evoking images of adventure and technical innovation. The name reflects this new model’s breadth of abilities. The first cars to bear the Ghost name were known not only for impressive dependability and refinement but also great flair and style.”

The new Ghost could prove equally critical for Rolls today, considering the lackluster success of the carmaker’s current line-up, its various models based on the Phantom platform and carrying prices in the ultra-exclusive $400,000 range.  Sales have been particularly hard-hit by a recession that has impacted luxury as well as mainstream manufacturers.

(more…)