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Rolls-Royce Releases Final Teaser of New Wraith

Latest image reveals coupe’s distinctive fastback shape.

by on Feb.26, 2013

The latest Rolls-Royce Wraith teaser reveals the new coupe's distinctive profile.

With the introduction of its most powerful model ever little more than a week away, Rolls-Royce is offering another teaser image of the Wraith that reveals the coupe’s distinctive fastback shape.

Rolls has been, well, rolling out an assortment of images meant to whet our interest in the new model, which starts out sharing the same platform as the more conventional Ghost sedan.  The maker is promising that the Wraith will be “the most dynamic, powerful and beautiful Rolls-Royce in the company’s history.”

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According to styling chief Giles Taylor, the three distinctive lines of this latest teaser reveal the defining elements of the Rolls-Royce Wraith’s design. “Inherent in the graceful line that sweeps from the top of the screen to the very rear edge is the promise of fast, yet effortless touring. Yet, perhaps my favourite aspect is the expressive gesture that comes from the side window graphic, gliding through Wraith’s glamorous coach door.


Rolls-Royce Rolls Out 102EX Battery Car Concept

Green extreme machine to debut in Geneva.

by on Feb.21, 2011

Is Rolls-Royce ready to plug into battery power? The 102EX concept will serve as the anchor of a year-long feasibility study.

Rolls-Royce is taking green to the extreme with the 102EX concept car it plans to unveil at the Geneva Motor Show, early next month.

Electric propulsion is the hot topic in the auto industry, these days, but most makers are focusing on smaller vehicles that require relatively little energy – which translates into a reasonably-sized battery pack.  The 102EX goes the opposite direction, exploring the idea of using lithium-ion technology to power the nearly 3-ton Rolls-Royce Phantom sedan.

What Rolls claims will be the world’s first battery-electric ultra-premium sedan will go into a year-long pilot program to explore the potential for using alternative power for the maker’s exclusive products.

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“With this vehicle, we begin an exploration into alternative drive-trains, seeking clarity on which alternative technologies may be suitable to drive Rolls-Royce motor cars of the future,” explains Rolls-Royce CEO Torsten Müller-Ötvös, speaking from the company’s headquarters in Goodwood.

Also known as the Phantom Experimental Electric, the one-off model will be used not only to test the technical viability of battery power but also to gauge the response of Rolls-Royce owners, through a series of test drives around the world.