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Pass the Bubbly? Rolls-Royce Cullinan Promises a Luxury Ride Even on the Roughest Trails

British marque officially introduces its first off-roader since the days of Lawrence of Arabia.

by on May.10, 2018

The slogan for the new Rolls-Royce Cullinan hints at its capabilities: "Effortless, Everywhere."

Don’t call it an SUV. Rolls-Royce prefers to refer to its all-new Cullinan as “an all-terrain, high-bodied car that makes the idea of authentic, luxury off-road travel a reality for the first time.”

Whether you stick with SUV, borrow “Sport Activity Vehicle from Rolls’ parent BMW, or find some other, more elegant term, the Cullinan really does appear to live up to its promise of delivering go-anywhere drivability, even as the folks luxuriating in the back can sip on champagne chilled to the perfect temperature by a built-in refrigerator.

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“Our customers expect to go everywhere in luxury, effortlessly and without compromise,” said Torsten Muller-Otvos, the CEO of Rolls-Royce Motor Cars. “The super-luxury lifestyle is evolving (and) luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world.”

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It’s Official: Rolls-Royce SUV Will be Named Cullinan

A diamond in the rough?

by on Feb.13, 2018

Project Cullinan is about to make its debut as the Rolls-Royce Cullinan.

Surprise: Rolls-Royce plans to call its first-ever SUV the Cullinan. Oh, wait, you already knew? Well, the reality is that folks inside the British maker have been referring to the ultra-luxurious  ute for some time as “Project Cullinan,” but the company only now is making that the official choice for the production model.

So, with a little less than shock value to the name, Rolls has also released an assortment of pictures of what it prefers to call a “high-bodied vehicle.”  And, if you’re wondering, it’s an appropriate moniker for something targeting the world’s most affluent motorists, making reference to the largest diamond ever discovered.

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“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” explained Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

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Prepping for First SUV, Rolls-Royce Begins Testing New Aluminum Spaceframe

All new models, including Cullinan, will adopt new platform after 2018.

by on Jan.07, 2016

A teaser image from Rolls-Royce shows a mule being used to test the maker's new utility vehicle.

There has always been something a bit anachronistic about Rolls-Royce, retro if you prefer. The big grille, classic hood ornament and, oh, so much mass.

But Rolls is ready to go on a diet. Confirming earlier plans, the British maker now says it is already testing an all-new, aluminum spaceframe architecture that will serve as the basis for all new models, starting in 2018. Among the list of upcoming products to get the lightweight touch: the new off-roader that Rolls officials are referring to as Project Cullinan.

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Rolls-Royce has been moving to modernize itself, starting with the all-new factory it built in Goodwood, said Torsten Muller-Otvos, the marque’s CEO. “It is time to take the next step in the luxury journey.”

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