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Rolls-Royce Going Green with Plug-in Hybrid

Maker following path of rival Bentley.

by on Mar.11, 2014

Rolls-Royce abandoned the 102EX battery-car concept when potential buyers turned thumbs-down.

If you think “green” when someone mentions Rolls-Royce, you’re probably thinking about the cost of the maker’s big sedans, coupes and convertibles which can push you up and above the $500,000 in a hurry. But Rolls could add a new meaning if it goes ahead with plans to add a plug-in hybrid to its line-up.

Don’t be surprised to see one in the near future, CEO Torsten Muller-Otvos reveals – though not necessarily because Rolls elite buyers are demanding one.

Plug In!

“It will be essential in two years, maybe not from customer demand but through legal regulation on emissions,” Muller-Otvos told British publication Auto Express during an interview at the Geneva Motor Show.


Rolls Explores Electric Options

Will motorists opt for a $500,000 car with 100-mile range?

by on Jul.13, 2011

Is Rolls-Royce ready to plug into battery power? The 102EX concept is serving as the anchor of a year-long feasibility study.

With U.S. regulators looking at 56 mpg fuel economy standards and their European counterparts talking about 100 mpg, where does a company like Rolls-Royce, making massive metal tanks like the Phantom, fit in?

That’s a question the British marque is desperately trying to answer as it studies response to its battery-car prototype.

A subsidiary of Germany’s BMW — which also faces challenges meeting strict new fuel economy and emissions laws — Rolls has been exploring the seemingly unlikely idea of going electric.  Its 102EX Concept made its debut at the Geneva Motor Show, earlier this year.

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Considering the amount of leather and wood, never mind leather and steel, that goes into the typical Rolls-Royce, it may never win an environmental award – though it might take credit for using renewable resources and more earth-friendly methods.  The big challenge will be to reduce what comes out of the tailpipe.