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Detroit Auto Show Confirms it May Move to October

Bad weather, increasing competition work against show’s current January date.

by on Mar.05, 2018

The NAIAS has seen a sharp drop in the number of new product previews, though there were still some big ones in 2018, including the introduction by CEO Akio Toyoda of the new Toyota Camry.

Thirty years ago, a once-backwater car show suddenly became the most important event of its kind, at least in North America, but the North American International Auto Show has begun to see its shiny star tarnish, at least from the perspective of new car previews.

And that’s got the Detroit Auto Dealers Association, the sponsors of the annual event, thinking about whether it makes sense to continue staging the show in January. It won’t happen next year, the NAIAS media preview scheduled for January 14-15, 2019, with the public days running through the 27th. But 2020 might be an entirely different story.

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“A critical part of being a sought-after global stage for companies is that we continuously evaluate future opportunities to make sure our show meets participating brands’ needs,” DADA spokesman Max Muncey told TheDetroitBureau.com. “We are exploring many opportunities for the show, with October being one of those opportunities. Ongoing discussions are underway with key stakeholders around the world.”

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New Corvette Among More than 50 Previews Scheduled for Detroit Auto Show

Event to deliver scores of new products -- and some "fantasies in chrome."

by on Dec.17, 2012

The new C7 Chevrolet Corvette will be one of the big draws at this year's show. Image courtesy Car & Driver.

From the all-new C7 Chevrolet Corvette to the next-generation Mercedes-Benz E-Class, the Detroit Auto Show is hoping to deliver something new for everyone when it opens its doors next month.

Formally known as the 2013 North American International Auto Show, the event has developed a reputation as the most important car show in the U.S. and one of the five must-see shows worldwide. And it intends to maintain that status with an estimated 53 to 56 new products scheduled to debut on the floor of newly expanded Detroit’s Cobo Center.

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“Somewhere between 80% to 90% of them will be worldwide introductions,” says Rod Alberts, executive director of the Detroit Auto Dealers Association, or DADA, the trade group that runs the annual show.

Manufacturers are scheduled to reveal a broad range of products — from minicars to full-size vans and pickups – during the event, the 25th since the once-modest Detroit Auto Show took on the “international” designation.

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2010 Detroit Auto Show Preview

Big changes coming as auto show redefines itself.

by on Jan.08, 2010

Though media days have been cut back this year, expect some big news from the 2010 NAIAS, including the debut of Cadillac's new XTS flagship sedan.

Auto shows were already well established by the time Henry Ford rolled out his first Model T, more than a century ago, and the formula hadn’t changed much by the time the small, regional Detroit Auto Show morphed into the influential North American International Auto Show, two decades ago.

Arguably the world’s most important automotive event, the NAIAS typically draws more than 600,000 paying customers – along with as many as 5,000 members of the media, there to watch the unveiling of dozens of cars, trucks, crossovers and concept vehicles.

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Auto Show Central!

But in an era of tight budgets – never mind the ubiquitous influence of the Internet – the auto show concept is facing some serious challenges.  One of the first things General Motors Chairman Ed Whitacre says he asked his staff, after assuming the additional post of Acting CEO, is, “Does the auto show sell cars?”

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