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First Look: 2010 Mitsubishi i-MiEV battery car

Japanese maker bills it as the "ultimate eco-car."

by on Jun.04, 2009

Mitsubishi plans to begin shipping its battery-electric i-MiEV to fleet customers, starting in July, with consumer sales launching in April 2010.

Mitsubishi plans to begin shipping its battery-electric i-MiEV to fleet customers, starting in July, with consumer sales launching in April 2010.

Mitsubishi is hoping car buyers will get wired up about its all-new battery car, the 2010 i-MiEV, which it plans to introduce for fleet sales sometime in late July of this year.

The Japanese automaker dubs the limited-volume EV “the ultimate eco-car,” describing it as describing it as “the pioneer that will open the door to the next 100 years of our automobile society.”

Quite a promise from a company that has been struggling to stay in business, in recent years, but there seems little doubt that the automotive industry is moving fast into the world of “electrification.”

The i-MiEV is the production version of an earlier show car, the Mitsubishi innovative Electric Vehicle.  The production “I” version uses an innovative layout that places the hatchback’s batteries under the floor and the battery control system in the rear cargo bay.

A typical driver is expected to get about 160 kilometers, or 100 miles per charge.  Mitsubishi notes that research shows 90% of Japanese drivers clock less than 25 miles a day during the week, and under 40 on the weekends. (more…)