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General Motors Sales Down 6% in December 2009

GM delivered 2,084,492 vehicles in 2009, down 30% from 2008.

by on Jan.05, 2010

GM held the line on share at 20% of the market.

Dealers for General Motors Company in the U.S. delivered 208,511 vehicles in December. This is a total sales decline of 6% from the previous year, attributed by GM primarily to declines in fleet sales (33%) and in sales of non-core brands (55%).

The decrease comes as the market rises about 15%, as GM continues to struggle to turn things around in its home market after decades of decline and an eventual bankruptcy reorganization last year.

The U.S. December 2009 Seasonally Adjusted Annual Rate is estimated to be about the same as November – 11.0 to 11.2 million (total industry estimate) – resulting in total vehicle sales of 10.6 million for 2009, the lowest SAAR since 1982 when GM had about 50% of the market. GM now has about 20% of the U.S. market, making it number one in the U.S. followed by Toyota at 17% and Ford at 15%.

The decline in actual vehicles sold by GM for the year was almost 900,000 vehicles.

GM dealers in the U.S. reported 160,996 retail deliveries in December – a 7% increase compared to last year, and a 50% compared to last month. Retail sales of Chevrolet, Buick, GMC and Cadillac brands were 146,419 – up 13%.

“The fact that our retail market share has increased two full points from the third to fourth quarters demonstrates that we are strengthening our brands,” claimed Susan Docherty, GM vice president, U.S. Sales. “We are delivering a healthier sales mix and earning consumer confidence through our launch vehicles such as Chevy Equinox and Camaro, Buick LaCrosse, GMC Terrain and Cadillac SRX.”

In its latest reporting period, GM lost $1.2 billion after emerging from bankruptcy with what is said to be drastically lower costs with a corresponding decrease in break-even sales volumes.


In 2009, GM dealers delivered 2,084,492 vehicles, down 30% compared with 2008.


Final U.S. October Auto Sales Results

A slow increase in sales sees the SAAR nudging 11 million.

by on Nov.10, 2009

Click to Enlarge

Click to Enlarge

In our monthly “just the facts” chart, we publish the sales results for all makers in the U.S. Overall, October of 2009 continued a bad year as light vehicle sales declined 24% year-to-date when compared with 2008, with light trucks dropping more than passenger cars.

A straight percentage comparison could be misleading though, as the collapse of Lehman Brothers in September 2008 sent global markets into a tailspin, from which they have not yet recovered.

Prior to the financial meltdown, the U.S. auto market in 2008, though weak compared with  2007, was running much stronger than  the Seasonally Adjusted Annual Selling rate of just under 11 million units that we are all enduring as the Great Recession carries on.

While there are signs that a jobless recovery of sorts is underway, people without jobs and the larger group of worried workers, concerned about their future, are not good prospects for a new vehicle purchases.

Among the domestic makers, Chrysler remains in a tenuous position. Second tier Japanese brands – Mitsubishi and Suzuki – are taking big hits. In addition, luxury brands, said to be recession proof, are being hurt as well.

A chart follows.