While a pair of new studies don’t always agree on the fine points, they do find that Honda and Toyota are generally the best brands for holding their resale values after several years in service.
Import brands, on the whole, dominated the two studies by ALG – formerly known as the Automotive Lease Guide – and KelleyBlueBook.com.
Resale values are a significant factor that many motorists have learned to take into consideration when shopping for a new vehicle because, in some cases, that can make a more expensive price tag up front prove to be a bargain, longer-term, when it comes time to trade in.
“Toyota, Audi and Honda captured the most segment honors due to the consistent high value of all their products,” said Larry Dominique, President of ALG. “Honda was named top Mainstream Brand due to their prudent use of (sales) incentives – $1,000 lower than the mainstream average – and low rental fleet penetration.”