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F1 – From Track to Street

As the racing series evolves, your car soon could share parts with a Formula One racer.

by on Nov.06, 2014

Formula One teams virtually redesign their cars "every two weeks," creating significant opportunities to develop tech breakthroughs.

While Formula One remains the world’s most popular motorsport series, it’s come in for sharp criticism this year as a result of rules changes that, among other things, have tamed the traditionally ear-shattering screech of an F1 racer’s engine.

Ironically, the changes may have a positive payoff for the automakers who sponsor many of the series’ teams – and the consumers who buy their products. If anything, the result is that it’s becoming more likely that the technology used by the latest Formula One cars will help improve tomorrow’s street vehicles.

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If anything, “For the first time, Formula One is following” what’s happening on public roads, suggested Tommaso Volpe, Global Director of Formula One at Infiniti Motor Co. Ltd., the maker’s F1 operation which several years ago partnered with the championship-winning Red Bull team.

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Infiniti Partnering with Red Bull F1 Team

Nissan’s luxury brand betting on Formula One as it stages global roll-out.

by on Feb.28, 2011

Infiniti will partner with F1 champion Red Bull Racing.

Infiniti will be teaming up with last year’s dominant force on the Formula One circuit, the world champion Red Bull Racing team.

While its Japanese rivals have found the F1 racing circuit too rich for their taste, the Nissan luxury brand is betting the world’s most popular motor sports venue can provide an affordable platform to help Infiniti continue its long-awaited global roll-out.

The new deal also pairs Infiniti with its French alliance partner, Renault, which provided the engines that helped Red Bull drive to the Formula One World Championship last year.  It was, in fact, a twin victory, the Red Bull team taking both the team and driver’s championships.

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“Over the mid-term, Infiniti will be simultaneously expanding its global presence and broadening its product range,” explained Senior Vice President Andy Palmer.  “Given these twin ambitions, it is clear that Formula One offers us an unrivalled global communications platform.”

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