Peer pressure appears to be working to get teen drivers to reduce risky behavior when behind the wheel, according to a new national survey. Less than a third say they text and e-mail when behind the wheel with friends in the car – though 95% admit to doing so when driving alone.
There’s a similar drop in the number of young drivers who watch videos or post to social media sites, according to the 2013 teen driver study conducted for tire manufacturer Bridgestone Americas. And the figures drop even more sharply when there’s a parent in the car.
Researchers say the findings suggest that while texting and e-mailing are an essential part of life for young drivers, it is becoming socially unacceptable to take risks while behind the wheel.
“The fact these actions are becoming socially unacceptable shows progress in the effort to raise awareness of the risks and consequences of distracted driving, but with this many teens admitting to engaging in the behavior privately, there is still much work to be done,” said Angela Patterson, Manager, Teens Drive Smart Program, Bridgestone Americas.