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Land Rover Going Topless in Geneva

Maker to unveil Evoq convertible concept.

by on Feb.24, 2012

Range Rover will show a convertible concept based on the Evoque at the Geneva Motor Show next month.

Mention the idea of a Land Rover convertible and you’re likely to get a puzzled look or even an outright guffaw in response. But The British SUV maker defied conventional wisdom when it rolled out the topless DC100 concept during last year’s Frankfurt Motor Show and it’s about to take a step further with a show car that seems certain to preview a production ragtop.

Land Rover is the latest in a flood of maker’s to telegraph its plans for the upcoming Geneva Motor Show and its likely to generate plenty of interest with the reveal of the Range Rover Evoque Convertible Concept developed by design chief Gerry McGovern’s team based on the 3-door Evoque Coupe.


The hardtop recently named the North American Truck of the Year – along with an assortment of other awards – McGovern insists, “The Range Rover Evoque lends itself beautifully to the idea of a convertible.”

He notes that the concept is “not a traditional convertible design execution – instead we have worked with the balance of the Range Rover Evoque’s lines to retain its distinctive shape and create something that is unique and, we believe, highly desirable.”