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Fiat Chrysler Stakes Claim in Van Market with ProMaster

Maker using Euro-based design to carve out place growing segment.

by on Dec.22, 2014

The Ram ProMaster City is smaller than the traditional body-on-frame vans employed by variety of users in the U.S., but easier to maneuver.

Until recently, the commercial van business was a quiet, dusty corner of the automobile world where old-school vehicles managed to help keep the wheels of the economy moving on their aging springs and axles.

However, the segment is undergoing something of a revolution as American businesses, large and small, turn to smaller, Euro-style vans ranging from the Mercedes-Benz Sprinter to Ford’s Transit Connect to carry tools and cargo through increasingly crowded urban centers around the United States.

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Fiat Chrysler Automobiles won’t be left out of the growing market as it is bringing the ProMaster City, which is based on the successful Fiat Doblò, a two-time International Van of the Year winner, winner with more than 1.3 million units sold, to the U.S. market. (more…)

Fiat’s Iveco Could Provide Chrysler With Ram Van Replacement

Would fill in gap left when Mercedes cancelled Sprinter deal, also add Transit Connect competitor.

by on Jul.11, 2011

Chrysler may soon add a version of the Iveco Daily as a replacement for the former Dodge Sprinter.

Chrysler’s Ram brand has a big hole in its line-up – one left empty when its former German partner, Daimler AG, decided to end a tie-up that had provided the U.S. maker with a version of the big European Sprinter van.

But that gap may soon be filled by a product sharing project with Fiat, Chrysler’s Italian partner.  Fiat’s Iveco Daily or the smaller Fiat Ducato would readily replace the old Dodge Sprinter – and be marketed, going forward, with the badge of the new Ram division.

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Meanwhile, Chrysler appears ready to turn to Iveco to cover another, smaller product hole, reports WardsAuto.com.  Fiat’s little Doblo, an urban European delivery truck, could give Ram a product to toss up against the likes of the Ford TransitConnect.

The two models would cover “different opportunities” in the market, Ram’s new product marketing chief, Rob Hegbloom, told Wards, confirming long-standing rumors that the U.S. truck brand might find opportunities to ally with both Fiat and Iveco.

(more…)