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US Truck Sales Battle Begins Heating Up

GM tagged for higher incentives, Ford called out for towing claims.

by on Jul.21, 2016

GM's competitors are wondering if supply levels are low then why do they need spend more on incentives.

(This story has been updated with additional information.)

Sales of pickup trucks have boomed this year, but so too has the competition for sales, which is heating up across the board.

General Motors, for example, has been called out for raising incentives recently, according to a widely circulated piece from Bloomberg News.

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Incentives averaged $7,962 on the Chevrolet Silverado, up 76% from June levels, and $9,457 on the GMC Sierra, an increase of 147%, according to J.D. Power data obtained by Bloomberg. (more…)

Mopar Back with Limited-Edition ’16 Ram Rebel

Truck side of automaker gets tweaked. 

by on Jun.16, 2016

Mopar got its hands on the this Ram Rebel and upped the performance and the toughness.

Fiat Chrysler’s in-house performance and parts shop is back with another in a string of amped-up models – but for the first time it is turning to the truck side of the FCA product line-up.

The plan is to offer just 500 of the Mopar ’16 Ram Rebel trucks, the latest in a portfolio of specially modified vehicles that have, in the past, included the Challenger, Charger, Chrysler 300 and Dart. The decision to go with the Ram pickup is a no-brainer considering the surge in demand for light trucks, and pickups, in particular.

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The Mopar ’16 Ram Rebel will feature a unique look, and plenty of performance accessories from the service and parts division’s extensive catalogue. Those include new intake and exhaust components, unique wheels and plenty of loud graphics. (more…)

Ram Bolstering Off-Road Reputation with New Truck

Brand catering to needs of non-tarmac users.

by on Feb.12, 2016

Ram debuted its 2017 2500 4x4 Off-road at the Chicago Auto Show. The brand is looking to make inroads with off-roaders.

With truck sales booming and competition intensifying, Fiat Chrysler Automobiles is looking for a way to shore up its position with truck enthusiasts of all kinds who either enjoy or need to take their trucks off road.

“Truck customers require a wide range of off-road capability options and Ram trucks are designed and engineered for the full spectrum,” said Bob Hegbloom, head of the Ram Truck Brand. “We want to be the leader in off-road,” he added during a press conference during previews for the upcoming Chicago Auto Show.

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“Anyone who spends most days on the outskirts of a job site or the weekend on the shore of a favorite fishing hole will benefit from the standard features on our new Ram 2500 4×4 Off-road Package,” he said. (more…)

Ram Powers Up with Chicago Debut of 2017 Power Wagon

A pickup for serious off-roaders.

by on Feb.11, 2016

The 2017 Ram Power Wagon harkens back to the automaker's past off-road brutes.

Ram is rolling its new Power Wagon onto the stage at Chicago’s McCormick Place convention center, but buyers are more likely to head for the hills and dales, and just about anywhere else they can check out the capabilities of the brand’s most serious off-road pickup.

Based on the Ram 2500 4×4 HD Crew Cab, the 2017 Ram Power Wagon aims to deliver the best of both worlds. It’s designed to slog through mud and crawl over rocks, but its also got plenty of creature comforts you wouldn’t traditionally find in a serious off-roader.

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“The Ram Power Wagon is an off-road, all-access pass, removing the limitations, instilling confidence and allowing owners to reach areas of recreation and lifestyle not attainable with any other pickup,” said Ram boss Mike Manley. (more…)

Ram Truck Sales Bolstering Chrysler Group Profits

Brand making inroads in full-size pickup segment.

by on Oct.31, 2014

The Ram 1500 EcoDiesel is the brand's fastest-selling model. Ram is gobbling up marketshare in the full-size pickup segment.

The battle for pickup truck supremacy is getting more intense and Ram is enjoying a run that is not only gaining it a larger marketshare, but also a major contribution to Chrysler Group’s bottom line.

While Ram is still No. 3 on the list of full-size truck sales, it’s an active player in the segment and, perhaps more importantly, the brand’s leadership is ready to jump in and scrap for sales.

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Bob Hegbloom, the new head of the Ram brand, said during a luncheon meeting with reporters that he was both surprised and disappointed with the Chrysler Group’s showing in the Consumer Reports annual quality survey, adding the company was moving to fix the problems cited by he influential magazine. (more…)

GM Readies to Take on All Comers in Pick Up Truck Market

Maker boasts trucks in mid-size, full-size and heavy-duty segments unlike competitors.

by on Oct.18, 2013

The launch of the Chevrolet Colorado and GMC Canyon will highlight GM's new three-truck strategy.

As it prepares to roll out the new mid-sized trucks, the Chevrolet Colorado and GMC Canyon, at the Los Angeles Auto Show next, General Motors is pursuing what it describes as a three-truck strategy.

While GM has put more emphasis on its passenger cars in the past few years, GM still depends on its truck line for the bulk of its profits, notes Joe Phillippi, an independent analyst, who keeps a watch of GM.

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“They make some money on the cars,” he said, adding that the margins on the trucks are much greater. (more…)

Ram Partners with Walmart to Promote Pickups

Tapping into “the hunting/fishing lifestyle.”

by on Aug.12, 2011

Ram hopes there's synergies in a new partnership with Walmart tapping into the "hunting/fishing lifestyle."

Chrysler’s Ram Truck brand will partner with Walmart this fall to promote its pickup trucks.

Details are still forthcoming, but the partnership will “recognize the alignment between truck buyers, the hunting/fishing lifestyle and Walmart. We are working on a promotion that brings all three together,” said Marissa Hunter, Ram’s head of advertising.

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Walmart’s fall outdoor lifestyle partnership program, which includes the Mossy Oak camouflage brand, will go live across thousands of Walmart stores, Hunter said.

The Walmart effort will be part of Ram’s newly launched “Code of the West” national ad campaign that debuted online in June and will begin airing on TV in September.


Are New Names Coming For Ram Truck Line-up?

Bye-bye Dakota?

by on Nov.10, 2010

Would the new Dodge Dakota do better under a new name? Big changes apparently are coming.

To accommodate plans for a Dodge Dakota replacement under the new Ram truck brand, Chrysler is said to be considering a name change for its pickups, two sources have told our columnist, Mike Levine, who also serves as editor of

The current Ram truck line is split into the 1500 half-ton and 2500/3500 heavy-duty series. That naming scheme has been used since 1994, when the 1994 Dodge Ram 1500 was introduced with revolutionary styling that helped Dodge triple its share of the light-truck segment by 1998.

Chrysler dropped the Dodge name from its pickups last year in an effort to develop a stronger brand identity from its long-overshadowed line of Dodge cars.

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(The decision to create an all-new Ram brand came, however, as a notable shift in direction in an industry that has, if anything, been trimming its brand count.  General Motors, for one, sold or closed four marques following its bankruptcy, while Ford sold off all its foreign brands and announced plans to close laggard Mercury.)

In trying to figure out a new name for the Dakota successor under Ram trucks, Ram execs are said to have thought about two names: Ram 1000 and Ram 100. We’re told they’re leaning toward Ram 100 because it sounds better, but in doing so, Ram would also change all of the truck names to follow a similar naming convention. Ram 1500, 2500 and 3500 would be replaced by Ram 150, 250 and 350.


Chrysler Predicts $14 Billion in Earnings by 2014.

CEO Marchionne insists he will eventually repay governments.

by on Nov.05, 2009

Just months after the automaker emerged from bankruptcy, Chrysler CEO Sergio Marchionne is predicting an operating profit in 2010.

Just months after the automaker emerged from bankruptcy, Chrysler CEO Sergio Marchionne is predicting an operating profit in 2010.

Less than five months after emerging from bankruptcy, Chrysler Group LLC has laid out an aggressive turnaround plan that will, if successful, more than double its North American sales, restore most of the market share it has lost in recent years, finally position it as a serious global player – and generate as much as $14 billion in profits over the next five years.

During an all-day session that explored the minutia of a far-reaching turnaround plan, Chrysler’s new CEO Sergio Marchionne promised no miracles but insisted that even using conservative estimates for the recovery of the U.S. market, Chrysler could be back in the black on an operating basis next year, and turn a net profit in 2011.

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In a message likely to be particularly well received by taxpayers worried about the $80 billion in money used to bailout Chrysler and General Motors, Marchionne said he expects to pay back the U.S. Treasury by the end of the 5-year bailout program.