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Posts Tagged ‘Ram truck’

Ram Reintroduces Mossy Oak Edition 1500

Truck aimed at hunting, fishing and camping aficionados.

by on Jan.12, 2014

Ram is bringing back the Mossy Oak Edition aimed at outdoor enthusiasts.

They might be better served calling it the “Duck Dynasty Edition” but Ram Truck is bringing back its Mossy Oak Edition for the 2014 Ram 1500 by debuting it at the North American International Auto Show this week.

Aimed at hunting, camping and fishing aficionados, it’s laden with camouflage and when outfitted with the optional RamBox, it has a slew of compartments and storage for all the gear needed to be outdoors. The special edition truck was not available last year.

Big Game!

“Ram Truck is focused on the needs and wants of truck buyers,” said Reid Bigland, President and CEO, Ram Truck Brand – Chrysler Group LLC. “Our Ram Truck owners are passionate about hunting and fishing. The Ram Mossy Oak Edition gives hunting enthusiasts a way to proudly proclaim their love for the outdoors.” (more…)

Fiat’s Iveco Could Provide Chrysler With Ram Van Replacement

Would fill in gap left when Mercedes cancelled Sprinter deal, also add Transit Connect competitor.

by on Jul.11, 2011

Chrysler may soon add a version of the Iveco Daily as a replacement for the former Dodge Sprinter.

Chrysler’s Ram brand has a big hole in its line-up – one left empty when its former German partner, Daimler AG, decided to end a tie-up that had provided the U.S. maker with a version of the big European Sprinter van.

But that gap may soon be filled by a product sharing project with Fiat, Chrysler’s Italian partner.  Fiat’s Iveco Daily or the smaller Fiat Ducato would readily replace the old Dodge Sprinter – and be marketed, going forward, with the badge of the new Ram division.

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Meanwhile, Chrysler appears ready to turn to Iveco to cover another, smaller product hole, reports  Fiat’s little Doblo, an urban European delivery truck, could give Ram a product to toss up against the likes of the Ford TransitConnect.

The two models would cover “different opportunities” in the market, Ram’s new product marketing chief, Rob Hegbloom, told Wards, confirming long-standing rumors that the U.S. truck brand might find opportunities to ally with both Fiat and Iveco.


Automakers Going Tow-to-Tow

Big truck makers agree to uniform test of towing capacity.

by on Jul.11, 2011

Towing capacity is one of the most critical selling points among full-size truck manufacturers.

Some of the industry’s biggest automakers have decided to go tow-to-tow.  Few pieces of data in the car and truck business provoke as many claims and counter-claims as towing capacity, which can be even more important than raw horsepower in some segments.

Indeed, earlier this year, the nation’s two largest automakers went back-and-forth as they repeatedly raised their numbers, Ford ultimately asserting king-of-the-hill status for its big F-350s and F-450s, claiming 17,500 pounds of capacity on some models, 1,000 more than the top-rated Chevrolet — which prompted its Detroit rival to cry foul and many potential customers to ask who is really on top.

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But there should be no debate who really is the tow-master, reports our friend and colleague Mark Phelan, of the Detroit Free Press, thanks to an agreement between the leading full-size truck producers to accept a new Society of Automotive Engineers standard that should set uniform testing procedures.


Now, That’s a Big Truck

Ram Truck will show Long-Hauler Concept at special events during the next several months.

by on May.04, 2011

Ram Truck's Long-Hauler Concept is 24 feet long and weighs about 9,300 pounds.

Fuel prices are hurdling past $4, and automakers everywhere are tripping over themselves as they introduce hyper-efficient small cars.

Well, all except the Chrysler Group. The automaker plans to show what it is calling the Ram Long-Hauler Concept at special events throughout truck country to check the interest of the buying public.

Big Trucks, Big News!

The Long-Hauler truly lives up to its name. With two standard mega-size fuel tanks, plus an optional bed-mounted third tank – Ha, you almost fainted when you had to fill one – allow the concept truck to carry up to 170 gallons of diesel. Ram didn’t offer a fuel-mileage figure, but surely your bladder capacity will define when you stop far more than fuel needs.

Of course, that much fuel will be necessary to power this supersized brute. Based on a Class 5 Ram 5500 Chassis Cab, the rig has a wheelbase of 197.4 inches – just 5.4 inches shorter than the overall length of a Dodge Grand Caravan. It has an overall length of 24 feet and has an estimated curb weight of 9,300 pounds.

The Ram Long-Hauler is designed to suit the needs of anyone who tows multiple or heavy trailers, drives long distances or small business owners looking for a “work horse” at the job site. Fifth-wheel travelers would salivate over this thing.

The Long Hauler would offer an option to carry as much as 170 gallons of diesel.


Chrysler Launches May Sales Incentives

April sales while up still lagged the overall market.

by on May.04, 2010

Not a Chrysler product in the group. Click on the chart to enlarge.

Chrysler Group LLC today announced 0% financing on most 2010 model year Chrysler, Dodge, Jeep, and Ram truck vehicles when financed through GMAC Financial Services. The terms vary by brand, with three or five year loan lengths.

Cash rebates vary from $1,000 to $4,000.

Year-to-date, Chrysler sales at 330,000 units are up 2%, while the total light vehicle market is at 3.5 million units or +17%. Chrysler last month posted a 25% sales increase, which was its best year-over-year sales improvement since July 2005. (See the story Domestic Car Sales Jump in April )

The incentives announced today are valid through June 1, 2010.