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Ram Going Long on Copper in Chicago

New Night packages available for heavy-duty models.

by on Feb.08, 2017

The new 2017 Ram 1500 Copper Sport comes in a new limited edition color: Copper Pearl.

Automakers are still riding the truck sales frenzy and looking for ways to differentiate their beasts from the crowd. Fiat Chrysler’s Ram Truck division is going with one of its strengths: color.

The company is rolling out Copper Pearl as its second limited-edition offering on the Ram 1500, and it’s on display at the Chicago Auto Show. The other limited-edition color is Ignition Orange.

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It’s also rolled out new special-edition Night packages for Ram 2500 and 3500 HD pickups. The new Night editions further expand the Ram factory-custom truck family from the half-ton Ram 1500 announced in September 2016 to the brand’s three-quarter and one-ton models. (more…)

Chrysler Doubling Output of Diesel-Powered Rams

Demand for gas-sipping engine drove production increase.

by on Sep.30, 2014

Chrysler Group is doubling the output of EcoDiesel-powered Ram 1500 pickups to keep up with demand.

In a striking success for diesel power, one of every five Ram full-size pickup trucks rolling off Chrysler Group truck assembly lines in Warren, Michigan, and Saltillo, Mexico, will be powered by a diesel engine built by Fiat by the end of November.

Robert Hegbloom, the head of the Ram Brand, said the demand for 3.0-liter EcoDiesel version of the Ram 1500 pickup has been double what Chrysler expected. Fuel economy and the exclusivity of the EcoDiesel led to the decision to increase the diesel powertrain mix to 20%, he added.

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“Innovation sometimes comes with risk, but being first to market with a diesel engine for the half-ton segment has shown to be a great decision for the Ram Brand,” added Hegbloom. “The Ram 1500 EcoDiesel is a game-changer in the industry, and has proved to be a key to conquest sales over our competitors.” (more…)