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Mopar Blitzing SEMA with Entire FCA Portfolio

FCA seeks growth in aftermarket accessories sales.

by on Oct.23, 2015

FCA offered a sneak peek at the Mopar-customized Dodge Challenger it's bringing to the SEMA show next month in Las Vegas.

Mopar, FCA U.S.’ purveyor of accessories and performance parts, is offering a peek at what it is preparing to roll out for Specialty Equipment Market Association Show in Las Vegas in early November.

A mix of production and concept Mopar products have been bolted on to transform Chrysler, Dodge, Jeep, Ram and Fiat vehicles, demonstrating how the Mopar brand can help owners personalize their vehicles.

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It’s also a reflection of the newly rediscovered importance that aftermarket accessories can make a major impact on an automaker’s bottom line. FCA is just one of several makers that have been upping the ante with their presence at SEMA in recent years. (more…)

Mopar Muscling in at SEMA

Chrysler/Fiat planning to reveal 30 “Moparized” models at annual aftermarket show.

by on Oct.26, 2011

Mopar will give the Dodge Challenger a Viper ACR makeover for SEMA.

For those who’re wondering what all those little econo-cars are doing at this year’s SEMA Show, don’t worry.  The annual aftermarket extravaganza hasn’t abandoned the muscle that normally covers the wide aisles of the Las Vegas Conventional Center.

Chrysler and its Italian partner Fiat, for one thing, plan to fill their floor space with 30 “Mopar-ized” models this year, including a Mopar-modified Dodge Challenger SRT8 ACR and the Chrysler 300 SF6.

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“The aftermarket is a $34 billion-a-year industry and SEMA is the perfect place to showcase everything that Mopar has to offer,” said Pietro Gorlier, President and CEO of Chrysler’s service, parts and customer care division.

Long operating in the shadows, Mopar is making a move into the limelight, both by expanding its catalogue of parts and accessories and, starting with the 2010 Dodge Challenger Mopar ‘10, a limited edition muscle car, putting its name on a series of limited-edition performance machines.