Mopar, FCA U.S.’ purveyor of accessories and performance parts, is offering a peek at what it is preparing to roll out for Specialty Equipment Market Association Show in Las Vegas in early November.
A mix of production and concept Mopar products have been bolted on to transform Chrysler, Dodge, Jeep, Ram and Fiat vehicles, demonstrating how the Mopar brand can help owners personalize their vehicles.
It’s also a reflection of the newly rediscovered importance that aftermarket accessories can make a major impact on an automaker’s bottom line. FCA is just one of several makers that have been upping the ante with their presence at SEMA in recent years. (more…)