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Posts Tagged ‘ram pickups’

Dealers Swamp FCA with Orders for New Ram Diesel

Maker sold out first allotment in three days.

by on Feb.21, 2014

Dealers placed orders for all 8,000 Ram EcoDiesels available this month.

If the fact that dealers are screaming for the new RamEcoDiesel is any indication, Fiat Chrysler Automobiles (FCA) has struck gold with the introduction of the new Ram EcoDiesel, which the U.S. Environmental Protection Agency has certified will get 28 mpg.

FCA opened the initial order allocation for the 2014 EcoDiesel and got flooded with requests from dealers across the nation, FCA officials said.

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Dealers placed more than 8,000 of the diesel trucks, who report a sizeable number of the orders come from customers, who have paid for the truck up front even though they haven’t even taken it for test drive yet. (more…)

Dodge Delivers New Ram 1500, adds V-6 option.

Lighter and as much as 20% more fuel-efficient.

by on Apr.06, 2012

Ram boss Fred Diaz with the new 1500 pickup.

There’s plenty of talk about small cars at the New York Auto Show, this week, no surprise considering fuel prices are rapidly approaching record levels. But Chrysler’s Ram division is betting even truckers want some good news on the fuel front – and is offering a new option with the new Ram 1500 pickup.

The maker pulled the wraps off a truck that is not only lighter but also will offer a new V-6 powertrain option that could boost fuel economy by as much as 20% over the pickup’s previous base engine.

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The Ram 1500 unveiled at New York’s Jacob Javits Convention Center did not undergo the sort of dramatic styling changes of some previous generations.  But while it might look familiar that doesn’t mean the Chrysler brand simply stuck to the old formula.


Ram Partners with Walmart to Promote Pickups

Tapping into “the hunting/fishing lifestyle.”

by on Aug.12, 2011

Ram hopes there's synergies in a new partnership with Walmart tapping into the "hunting/fishing lifestyle."

Chrysler’s Ram Truck brand will partner with Walmart this fall to promote its pickup trucks.

Details are still forthcoming, but the partnership will “recognize the alignment between truck buyers, the hunting/fishing lifestyle and Walmart. We are working on a promotion that brings all three together,” said Marissa Hunter, Ram’s head of advertising.

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Walmart’s fall outdoor lifestyle partnership program, which includes the Mossy Oak camouflage brand, will go live across thousands of Walmart stores, Hunter said.

The Walmart effort will be part of Ram’s newly launched “Code of the West” national ad campaign that debuted online in June and will begin airing on TV in September.


Arizona Cops Get Ram Plug-In Pickups

Putting the heat on criminals.

by on Jun.01, 2011

Two of the Ram plug-in pickups going to Yuma, AZ, as part of a 3-year field test.

Chrysler and the U.S. Department of Energy have delivered the first 10 Ram 1500 plug-in hybrid electric pickup trucks to Yuma, Ariz. for testing in the region’s extreme summer climate. Fittingly, they’ll also be used to put the heat on criminals.

Eight of the experimental trucks will be modified and used as patrol vehicles by the Yuma Police Department, according to the Yuma Sun newspaper.

Jerry Geier, Yuma’s police chief, said he’s “really looking forward to the trucks…getting them outfitted and out on patrol and putting them to use.”

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The trucks rely on a 345-horsepower, 5.7-liter Hemi V-8 mated to a modified version of Chrysler’s two-mode hybrid transmission.  A 12.9 kilowatt-hour lithium-ion battery has been substituted for the smaller, nickel-metal hydride battery in Chrysler’s conventional hybrid system.

The system is expected to yield about 20 miles on pure battery power – and up to 655 miles on a tank of gas.  The performance of the big V8 isn’t compromised by the hybrid drive, so it can tow up to 6,000 pounds and carry a payload of up to 1,000 pounds.


First Look: Ram Diesel-Powered 3500 HD and Ram 1500 Tradesman

A pair of new trucks for a wide range of needs.

by on Feb.09, 2011

The new turbo-diesel-powered Ram 3500 HD will be able to haul up to 30,000 pounds.

Few brand names are more clearly associated with a particular type of product than Ram, the Chrysler marque that specializes in pickups.  And the division rolled out a pair of new models, in Chicago, that should broadly expanding its appeal.

The Ram 1500 Tradesman will be targeted at “hard-working people” who need an affordable full-sized offering, said the brand’s CEO Fred Diaz, while the all-new Ram 3500 HD with its Cummins diesel powertrain, takes aim at those who need the maximum hauling power possible from a 1-ton truck.  All told, the 3500 will have a gross weight capacity in excess of 30,000 pounds.

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The Tradesman will offer 5.7-liter V8 power at a V6 price, suggested Diaz, a subtle reference to the new V6 offering that rival Ford, with its F150, is putting emphasis on.  At just $22,780, the Tradesman pumps out 390 horsepower and 407 pound-feet of torque, while still yielding 20 mpg on the highway.

Ram will offer the new Tradesman to those who need a V8-powered truck on a budget.

Ram will pitch the new model to “those people for whom their truck is their single most important tool,” said Diaz.

Tradesman, unveiled at the 2011 Chicago Motor Show and due into showrooms in the second quarter of the year, will be available with both short and long beds, and with either two- or four-wheel-drive.

Its big brother arrives on the market about the same time, noted Diaz, but it has a very different audience in mind.  The Ram 3500 HD aims to end the debate over who is king-of-the-hill when it comes to towing capacity.  The truck will pull a whopping 22,700 pounds, and when you add what you can stuff into the cargo bed, its gross combined weight rating is a full 30,000 pounds.

To haul all that, the upgraded Cummins turbo-diesel makes a stump-pulling 800 lb-ft of torque, up from 650 with the earlier diesel powertrain, and 350 horsepower.

The engine, Ram claims, has the biggest exhaust brake in the segment, which should help maintain control when towing downhill – while also reducing wear on regular brakes.

Significantly, Diaz noted, the Ram 3500 HD’s engine does not require the urea after-treatment needed with other diesels, reducing regular service requirements.

The Cummins turbodiesel will be offered as standard gear on all Ram 2500 and 3500 HD models with an automatic gearbox.

No price or fuel economy ratings for the big Ram diesel were immediately available.