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Ram Outsells Silverado for 1st Time

Ford F-150 retains solid segment leadership.

by on Apr.02, 2014

The addition of the Ram 1500 Diesel has helped the truck gain new momentum in the market.

One month doesn’t a trend make.  And it’s too early to see whether General Motors’ worsening recall problems are having an impact – but for the first time ever, Fiat Chrysler’s Ram 1500 outsold rival GM’s Chevrolet Silverado 1500 last month  to become the U.S. market’s second-best-selling full-size pickup truck.

March also marked the first time since 1978 that Chevy’s big rig wasn’t in second place in the fast-reviving truck segment, behind only the long-dominant Ford F-150.

Keep on Truckin'!

The numbers were close, Ram delivering 42,532 pickups last month compared to the Silverado’s 42,247. And Chevy can take solace in the fact that it remains entrenched in second place for the year to date, holding a more than 10,000-unit lead over the Ram brand: 107,757 Silverado 1500s to 96,906 Ram 1500s.

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