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Ram Bolstering Off-Road Reputation with New Truck

Brand catering to needs of non-tarmac users.

by on Feb.12, 2016

Ram debuted its 2017 2500 4x4 Off-road at the Chicago Auto Show. The brand is looking to make inroads with off-roaders.

With truck sales booming and competition intensifying, Fiat Chrysler Automobiles is looking for a way to shore up its position with truck enthusiasts of all kinds who either enjoy or need to take their trucks off road.

“Truck customers require a wide range of off-road capability options and Ram trucks are designed and engineered for the full spectrum,” said Bob Hegbloom, head of the Ram Truck Brand. “We want to be the leader in off-road,” he added during a press conference during previews for the upcoming Chicago Auto Show.

Truck News!

“Anyone who spends most days on the outskirts of a job site or the weekend on the shore of a favorite fishing hole will benefit from the standard features on our new Ram 2500 4×4 Off-road Package,” he said. (more…)

Ram Powers Up with Chicago Debut of 2017 Power Wagon

A pickup for serious off-roaders.

by on Feb.11, 2016

The 2017 Ram Power Wagon harkens back to the automaker's past off-road brutes.

Ram is rolling its new Power Wagon onto the stage at Chicago’s McCormick Place convention center, but buyers are more likely to head for the hills and dales, and just about anywhere else they can check out the capabilities of the brand’s most serious off-road pickup.

Based on the Ram 2500 4×4 HD Crew Cab, the 2017 Ram Power Wagon aims to deliver the best of both worlds. It’s designed to slog through mud and crawl over rocks, but its also got plenty of creature comforts you wouldn’t traditionally find in a serious off-roader.

Muscle Up!

“The Ram Power Wagon is an off-road, all-access pass, removing the limitations, instilling confidence and allowing owners to reach areas of recreation and lifestyle not attainable with any other pickup,” said Ram boss Mike Manley. (more…)

Ford F-150 Named Green Truck of the Year

Ram ProMaster City named Commercial Green Car.

by on Nov.23, 2015

Ford scored by adding a CNG and propane option for the 2016 version of the F-150.

The Ford F-150 pickup has been named the Green Truck of the Year, while the Ram ProMaster City has been declared the Commercial Green Car of the Year.

You might find it difficult to use the words, “green,” and “pickup truck” in the same sentence, but manufacturers have been striving to make even the biggest vehicles on the road more environmentally friendly, as reflected in a pair of new awards.

Green News!

“Over the past few decades, new car models have benefitted from design and technology improvements that have brought higher fuel efficiency and greater levels of environmental compatibility,” said Ron Cogan, publisher of Green Car Journal, which hands out the annual awards. “We’re witnessing the pickup and light commercial vehicle field enjoying the same attention.”

(more…)

VW Scandal a “Black Eye” for US Diesel Market

Sales likely to collapse; long-term revival uncertain.

by on Sep.24, 2015

The 2015 Golf TDI is one of the diesels VW has temporarily stopped selling in the US.

For motorists looking for sporty but environmentally friendly alternatives to sluggish hybrids, diesels like the Volkswagen Jetta TDI has been a welcome addition to the U.S. market. The ability to deliver real performance along with high mileage is one reason why diesel sales have continued to grow even as demand for gas-electric models has plunged in the face of cheap gas.

But that growth spurt is likely to sputter out, industry insiders warn, in the wake of the Volkswagen cheating scandal. Last week, the Environmental Protection Agency ordered the recall of 482,000 VW diesel models, revealing that the maker had used software to scam the government’s emissions tests.

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In real world situations, vehicles like the Jetta TDI actually produce up to 40 times the permissible level of noxious emissions.

“This is another black eye for diesels,” said Mike Jackson, CEO of Florida-based AutoNation, the country’s largest automotive retailer. “You now have a passionate constituency that feels betrayed.”

(more…)

Chrysler Recalling 1.5 Mil Trucks to Fix Airbag Problem

Short-circuit could cause bags to inflate without a crash.

by on Sep.10, 2015

Ram's popular 1500 is one of the pickups targeted by two new airbag recalls.

Fiat Chrysler is recalling over 1.5 million pickup trucks to fix a series of airbag problems, including one that could cause the vehicles’ side-impact airbags to inflate inadvertently even when there’s been no crash.

The announcement comes amidst of a rash of airbag-related recalls. But the problems involving Ram pickups are unrelated to the recalls that have so far targeted around 23 million vehicles using potentially deadly Takata airbag inflators. The biggest of two new FCA recalls is related to a wiring defect in various Ram pickup models.

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Fiat Chrysler says its investigators discovered that, in some trucks, wires in the steering wheel may rub against a spring and eventually short-circuit, causing a vehicle’s side-impact airbag to inflate without a crash.

(more…)

Is Your Car Up for a Buyback?

Sorting through Fiat Chrysler’s massive safety settlement.

by on Jul.30, 2015

The buyback covers a wide range of Ram pickups, including this heavy-duty 4500 model.

As part of a settlement with NHTSA over mishandled recalls, Fiat Chrysler Automobiles has agreed to not only pay a record fine but also to buy back a select group of recent truck models with suspension problems while offering discounts to owners who might want to trade in older Jeeps facing recall.

The complex consent order has created plenty of confusion, dealers and factory phone lines – not to mention news outlets – inundated with calls and e-mails from owners wondering if they qualify for one of the deals.

Keeping You Informed!

Here’s some help in figuring out if you qualify for one of these programs, and what to do even if you don’t.

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Chrysler Will Buy Back – Then Resell — Vehicles Under Consent Order

Agreement actually could drive increased FCA sales.

by on Jul.27, 2015

About 193,000 of the Dodge, Chrysler and Ram trucks may be eligible for buyback.

As part of the consent order Fiat Chrysler Automobiles has reached with the National Highway Traffic Safety Administration, the maker will pay a record $105 million in fines and penalties – while also taking hundreds of thousands of recalled vehicles off the road.

In some cases, however, that may only be temporary. TheDetroitBureau.com has learned that the trans-Atlantic automaker intends to repair some of those vehicles and then resell them to the public. That could affect as many as 193,000 pickup trucks and SUVs, according to documents FCA has filed with NHTSA.

The Rest of the Story!

“If we repurchase them we will resell them after performing the necessary service,” spokesman Eric Mayne told TheDetroitBureau.com, noting that was a step approved by federal regulators as part of the extensive consent order.

(more…)

Ram Laramie Limited Leading Luxury Line-up

Brand looks to move pickups even further upscale.

by on Feb.12, 2015

Ram continues to push the boundaries of luxury and comfort in the full-size pickup segment with its new Laramie Limited.

Since the end of the recession trucks have emerged as luxury vehicles and American truck makers keep pushing further upscale.

As one of the chief beneficiaries of the movement towards more expensive trucks, FCA US, the former Chrysler Group, is pushing its Ram Truck brand to move even further upscale with a special edition of the 2015 Ram Laramie Limited that Ford and General Motors are certain to match.

Auto Show News!

“Among Ram Truck’s greatest strengths is our ability to quickly react to customer demand,” said Bob Hegbloom, president and CEO, Ram Truck Brand — FCA US LLC. (more…)

Ram, Nissan, Ford Show Mileage Matters, Even to Pickup Buyers

Who will be the first to top 30 mpg?

by on Jan.19, 2015

The new 2015 Ram 1500 Express equipped with the maker’s EcoDiesel delivers an impressive 29 miles per gallon on the highway.

It wasn’t all that long ago when light duty pickup buyers would have celebrated seeing fuel economy numbers approaching the high teens. Now, however, that’s something even heavy-duty models often deliver.

But can manufacturers crack the mileage ceiling with a truck that would get 30 mpg or better? Several makers are coming tantalizingly close.

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There’s been “a lot of noise around” fuel economy in the light truck segment, FCA CEO Sergio Marchionne said during an appearance at the Detroit Auto Show. Indeed, his own company has been crowing loudly about an updated version of its own full-size model, the new 2015 Ram 1500 Express. (more…)

Ram Rebels Against Roads More Travelled

New package builds on truck’s off-road capabilities.

by on Jan.13, 2015

The new Ram Rebel is the brand's new off-roader that comes modified to charge into the woods. Photo credit: Len Katz

For much of the last year, Ram has made its mark on the full-size truck segment with its new EcoDiesel model, stealing some of the thunder from Ford’s new aluminum-bodied F-150. Now it’s looking to make some headlines at the other end of the spectrum: off-road capability.

The new Ram Rebel stormed the North American International Auto Show this week thumbing its nose at those who question the truck’s ability to handle the road less, or never, taken.

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“Offering an off-road-style package on the Ram 1500 has been on our to-do list for some time but the right combination didn’t present itself until now,” said Bob Hegbloom, president and CEO — Ram Truck Brand, FCA US LLC, in a statement. (more…)