With truck sales booming and competition intensifying, Fiat Chrysler Automobiles is looking for a way to shore up its position with truck enthusiasts of all kinds who either enjoy or need to take their trucks off road.
“Truck customers require a wide range of off-road capability options and Ram trucks are designed and engineered for the full spectrum,” said Bob Hegbloom, head of the Ram Truck Brand. “We want to be the leader in off-road,” he added during a press conference during previews for the upcoming Chicago Auto Show.
“Anyone who spends most days on the outskirts of a job site or the weekend on the shore of a favorite fishing hole will benefit from the standard features on our new Ram 2500 4×4 Off-road Package,” he said. (more…)