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Posts Tagged ‘ram news’

Another Transmission Recall at Fiat Chrysler

Move targets over 200,000 Pickups that could roll away.

by on Feb.16, 2018

Fiat Chrysler is recalling 229,000 Ram pickups due to a problem with the the trucks unexpectedly shifting out of park.

Fiat Chrysler will recall 229,000 Ram pickups due to a defect that cause them to unexpectedly roll away.

Because a pin can become dislodged inadvertently if a driver keeps a foot on the brake when it is shifted into park, the normal shift interlock mechanism can be deactivated, allowing the vehicle to unexpectedly shift out of park without a key in the ignition or a foot on the brake.

Safety News!

It is the latest in a series of transmission problems for the Detroit automaker, though most of the recent issues have involved new electronic shifters that don’t have a direct mechanical linkage to the gearbox. One issue was linked to the death of Star Trek actor Anton Yelchin, who was crushed by his Jeep two years ago. (more…)

Justice Dept. Offers FCA Settlement – With “Substantial” Fines for Diesel Scam

Prosecutors in Germany expand their own probe of FCA and Bosch.

by on Feb.05, 2018

1 2014 Ram 1500 EcoDiesel.

The Justice Department wants to settle its probe accusing Fiat Chrysler Automobiles of rigging more than 100,000 diesel-powered vehicles to illegally pass emissions tests – but its offer would require “substantial” penalties.

Regulators have accused FCA of using a defeat device, software similar to what was used by Volkswagen, to bring down emissions of exhaust gases like smog-causing oxides of nitrogen while undergoing tests. Under real-world operation, however, the vehicles reportedly would produce substantially more of the emissions than legally permissible.

Enviro-News!

The alleged scheme has gotten FCA into trouble on both sides of the Atlantic. In German, prosecutors are ramping up their own investigation into apparent collusion between Fiat Chrysler and mega-supplier Robert Bosch. The company, which has supplied engine control technology to FCA, as well as VW and other automakers, claims it did not attempt to held the Italian-American automaker sidestep regulatory mandates.

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Ram Panned: MLK Super Bowl Spot Sounds Sour Note

Toyota scores, however, with a tug on the heartstrings.

by on Feb.05, 2018

Getting muddied up: Ram's 60-second commercial was hit for its use of a Rev. King speech.

Trying to select the winners among the ad fest also known as Super Bowl is, at best, an inexact science, but one thing virtually every Monday morning commercial quarterback seems to agree on is the spectacular fail of the spot by Fiat Chrysler’s Ram division.

It’s not that the truck brand didn’t follow FCA’s formula proven out over much of the past decade, a longer-form spot pairing dramatic words and images aimed at building to a higher calling than crass commercialism. Since the Italian-American automaker’s first spot, featuring rapper Eminem twinning the themes of Detroit’s and Chrysler’s comeback, its ads have frequently been the Super Bowl’s most eagerly awaited and subsequently talked-about commercials.

Insight!

The Ram ad on Super Bowl LII is also generating a lot of buzz, but most of it is not what the truck brand’s marketing team aimed for. In both social and mainstream media , the decision to use a 50-year-old speech by the late Rev. Dr. Martin Luther King Jr. drew comments like “tasteless” and “cheesy,” one Facebook user suggesting it inadvertently “mock(ed) every FCA manifesto ad that came before it.”

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Fiat Chrysler Goes All-In on New Ram 1500 Pickup

The new Ram gets a new-look grille for 2019.

by on Jan.15, 2018

Fiat Chrysler redesigned the grille on its signature pickup truck.

There is an overwhelming change on the 2019 Ram 1500: Fiat Chrysler altered one of the most recognizable grilles in the industry for its signature pickup truck in the search for a more aerodynamic shape.

The move shows that FCA engineers are committed building the best truck possible, officials claim.

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“The all-new 2019 Ram 1500 delivers a no-compromise approach to the full-size truck segment with strength, durability, technology and efficiency,” said Mike Manley, head of Ram Brand. (more…)

GM’s Barra Optimistic NAFTA Will Survive; Won’t Pull Silverado Out of Mexico

"I'm very confident NAFTA will be modernized."

by on Jan.14, 2018

Renegotiating NAFTA will be "good for all three countries" in the deal, said GM CEO Barra.

Even as Fiat Chrysler gets ready to pull its full-size pickup truck production out of Mexico, General Motors CEO Mary Barra told reporters over the weekend that GM will continue building its own trucks South of the Border.

Barra, who had briefly served on President Donald Trump’s corporate advisory council until it was disbanded early last year, has been one of the business world’s more vocal supporters of the controversial Commander-in-Chief’s economic policies. And she again defended the administration’s efforts to renegotiate the North American Free Trade Agreement.

Behind the News!

“I’m very confident NAFTA will be modernized and it will be very good for all three countries,” Barra said during a scrum following the debut of the all-new 2019 Chevrolet Silverado pickup.

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FCA Investing $1b, as Ram HD Pickup Moved From Mexico to Michigan

Move to create 2,500 new jobs.

by on Jan.12, 2018

Like its competitors, FCA has been pushing rapidly up-market with its pickups, the 2018 Ram 2500 Tungsten model shown here.

Fiat Chrysler Automobiles plans to invest $1 billion in a suburban Detroit assembly plant that will take over production of the Ram heavy-duty pickup in 2020. The truck currently is assembled in a Mexican factory that will be “repurposed” for another global product, FCA said.

The shift to the Warren Truck Assembly Plant will result in the creation of 2,500 new U.S. jobs, according to FCA. Separately, the Euro-American automaker announced plans to pay $2,000 bonuses to 60,000 U.S. hourly and salaried employees this coming spring.

Industry News!

“These announcements reflect our ongoing commitment to our U.S. manufacturing footprint and the dedicated employees who have contributed to FCA’s success,” said FCA Chief Executive Office Sergio Marchionne. “It is only proper that our employees share in the savings generated by tax reform and that we openly acknowledge the resulting improvement in the U.S. business environment by investing in our industrial footprint accordingly.”

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Fiat Chrysler Recalling 1.8M Ram Pickups

Automaker is working on a fix for the problem.

by on Dec.26, 2017

FCA is recalling 1.8 million Ram pickups due to a problem with the shift interlock.

Fiat Chrysler is recalling 1.8 million Ram pickups. The trucks can shift out of park due to a problem with the shift interlock and roll away without pressing the brake pedal.

The company said the problem is potentially related to seven injuries and a “small number” of accidents. According to FCA, testing show the interlock is exposed to high temperatures for long periods of time. The interlock is designed to keep the transmission from shifting out of park when the brake pedal isn’t depressed and there is no key in the ignition.

Safety News!

The recall is limited to trucks with shifters on the steering column. Rotary-dial shifters or floor-mounted shifters are not impacted by the recall. Model year 2017 trucks build after Dec. 31, 2016, are also exempt. (more…)

For Ram, Tungsten is the New Gold (or Platinum, For That Matter)

Booming demand for high-line trucks buoys bottom line for Detroit automakers.

by on Jun.28, 2017

Fiat Chrysler is hunting affluent truck buyers with its new Ram Tungsten Limited Edition truck.

Consider it a bright idea: the folks at Ram hope to light up their sales numbers – and bottom line – by adding a new Tungsten Edition to their pickup truck line-up.

The Fiat Chrysler Automobiles truck brand is the latest to try to target extremely affluent motorists who keep demanding more and more upscale features on their SUVs and pickups. The new version of the Ram 1500 will start at $55,120.

2018 Product News!

It’s no surprise that Ram is offering what brand boss Mike Manley notes is “the highest trim level” the brand has ever offered. A quick check of the U.S. sales stats reveals that Detroit’s Big Three actually outsell more traditional brands like Mercedes-Benz, BMW and Lexus when pushing into luxury pricing territory. It just happens that most of those high-line domestic products are trucks. (more…)

Settle or Sue: U.S. Ready to Take on FCA Over Diesel Rigging Allegations

Automaker accused of using “defeat device” to meet emissions mandates.

by on May.18, 2017

The Ram 1500 turbodiesel has won a number of awards - but the EPA claims it was rigged to pass emissions tests.

The U.S. Justice Department has reportedly given Fiat Chrysler Automobiles an ultimatum: either settle allegations it rigged its diesel models to illegally pass U.S. emissions tests or be hit with a lawsuit.

With the Euro-American automaker so far fiercely challenging those claims by the government, a civil suit could be filed as early as this week, according to a report by the Reuters news service.

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Breaking News!

The automaker says it sees the threat of litigation as “counterproductive,” adding that it “will defend itself vigorously” in court, if necessary. But whether it will now back down is uncertain considering FCA management will need to weigh the potential damages – both in terms of legal costs and possible fines and penalties, as well as the hit to its image the automaker could face.

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Fiat Chrysler Recalling Over 1.25 Mil Ram Pickups

Software glitch could cause airbag, seatbelt failure in rollovers.

by on May.12, 2017

The Ram 1500 is one of three versions of the full-size truck covered by the recall.

More than 1.25 million Ram pickup trucks are being recalled worldwide due to a software glitch that can cause some of the vehicles’ airbags and seatbelts to fail during rollover crashes.

The problem has been linked to at least one death and two injuries, according to a statement by Fiat Chrysler Automobiles. The automaker also advised owners to watch for a warning light on the instrument panel for a possible failure.

Safety First!

The recall covers three different light and medium-duty versions of the full-size Ram pickup sold in North America, as well as other parts of the world between the 2013 through 2016 model-years, FCA said.

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